With Motorola sending out invites for its next smartphone launch on May 13, speculations are rife it will launch a sub-Rs 10,000 smartphone called the Moto E. Former Motorola CEO Dennis Woodside had earlier hinted that the company was working on a smartphone cheaper than the Moto G. In much of the world $179 is a lot of money so there s a big market at a price point of less than $179. We re going to look at that and just delivering on that value promise is super important. I mean why can t these devices be $50? There s no reason that can t happen so we re going to push that, Woodside had said in one of his interviews prior to his departure. Also Read - Motorola Edge 2021 series to get 108-megapixel main camera as standardAlso Read - Best smartphones for photography under Rs 20,000 to gift for Father's Day
With the Moto G and Moto X, Motorola has shown it can shake the market by not only providing good feature sets but also the best in its class user experience. The Moto G demonstrated why a sub-Rs 15,000 phone doesn’t have to feel cheap and compromise on key usability features while the Moto X showed us how a product can provide ground breaking experiences without having top-of-the-line specifications. Also Read - Moto G Stylus 5G launched with Snapdragon 480 SoC: Check price, specifications
With the precedent set, I expect the Moto E to shake up the sub-Rs 10,000 smartphone market as well. The segment is currently dominated by local vendors like Micromax, Karbonn and Lava while Samsung, Sony and now HTC too have limited presence. However, one of the key differentiators Motorola will provide is stock Android, which none of the tier one vendors provide.
On the specifications front, we could be looking at a 4.3-inch qHD display, which is higher resolution than the WVGA displays most tier one vendors provide in this segment. Motorola is also hinting that this would be a rugged phone, which means we can expect it too to be water and dust resistant like the Moto G.
It is expected to run a 1.2GHz dual-core processor, 1GB of RAM and 4GB of internal storage along with a microSD card slot. All of Motorola’s product portfolio is based on Qualcomm’s SoCs and we don’t see any reason why it should be different this time. Previous leaks suggest that the Moto E will also come with dual-SIM. The Moto E will also feature a 5-megapixel camera and even if it is the same module as that on the Moto G, it should give better results than what most smartphones provide in this segment.
Eventually, it all boils down to the pricing. If the Moto E is priced competitively in the vicinity of Rs 8,000, I believe Motorola will force other tier one vendors to rethink their entry-level smartphone strategy. And that is going to be good for consumers.