comscore Why the Samsung Galaxy S8 at Rs 57,900 is not really expensive
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Why the Samsung Galaxy S8 at Rs 57,900 is not really expensive

Does its price border on ridiculousness, or are you getting what you pay for?

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Samsung launched its brand-new Galaxy S8 lineup today in India with unsurprising pricing. Sitting in the premium segment, the Galaxy S8 costs Rs 57,900 while the larger Galaxy S8+ is priced at Rs 64,900. With such pricing, many might argue Samsung has made it an Apple iPhone-like proposition of offering desirable but expensive’ smartphones. But does it really hold true? I believe not. Also Read - Best smartphones under Rs 20,000 with AMOLED display October 2021: Redmi Note 10 Pro Max, Realme X7 5G, more

Also Read - Samsung Galaxy Watch 4, Galaxy Buds 2 Maison Kitsuné Edition launched: Here’s the first look

With the Galaxy S8, Samsung is not just following its routine flagship launch cycle but has much more pressure to deliver strong, safe phones. Skipping the 2016 fiasco, the new Galaxy S8 and Galaxy S8+ bring to the table a combination of what Samsung is loved for (read spilling display design) along with the must have features. Samsung’s aim is to resurrect its reliable flagship Android smartphone brand title in the market, without compromising on the need for advanced features which set apart the Galaxy S8 from other phones in the market. Also Read - Samsung Galaxy Z Flip 3 Bespoke Edition in-pics: This is the most customisable Galaxy device you can get

In the under-Rs 60,000 segment, Samsung is offering a bundle of almost everything a consumer could ask for from a premium smartphone. Oversized screen – check, reasonable size – check, top-end chipset – check, digital assistant- check; there is hardly a feature amiss from the new lineup which could possibly make one question the hefty pricing. If one looks at the competition, the Google Pixel falls into the list of immediate competitors when it comes to the price. The Pixel is priced similarly, but with an older SoC, smaller battery, and less on-board storage.

For a buyer looking at spending (read, investing) this huge an amount on a smartphone, Samsung has an advantage of incomparable consumer trust over the Google Pixel brand. Had it been any other smartphone maker such as HTC, chances are the Galaxy S8 wouldn t have carried such an aggressive price tag. ALSO READ: Samsung Galaxy S8, Galaxy S8+ launched in India, prices start from Rs 57,900

If we look at India s current market scenario, the only premium category smartphones right now are mostly from last year. The Google Pixel and Apple iPhone 7 are both from 2016; the Xiaomi Mi 6 one of the newer smartphones to feature the advanced Snapdragon 835 SoC is yet to be launched in the country, and the HTC U Ultra runs an older SoC. Now, this essentially makes the Galaxy S8 undefeated in this price category, until an equivalent or more powerful smartphone makes its way, at the same price point.

Like other premium flagship smartphones, the Samsung Galaxy S8 is not immune to minor flaws. As the industry rides on the dual camera setup, the Galaxy S8 packs a single 12-megapixel dual-pixel rear camera sensor with f/1.7 aperture along with an 8-megapixel smart auto-focus front camera. But it is here that Samsung s past record with the Galaxy S7 comes into play. Considered one of best Android smartphones in 2016, the camera quality of the Galaxy S7 is touted to among the best around, and the Galaxy S8 is said to be an improvement over that with the front camera getting a bump in the megapixel count from a 5-megapixel camera to an 8-megapixel one.

Coming to one of the key features of the Galaxy S8; the smartphone is the first Samsung Galaxy smartphone to pack a digital voice assistant of its own. Called Bixby, the voice-controlled software aims to take on Microsoft s Cortana, Apple s Siri, and Google Assistant, with smarts of its own. Water and dust resistance capabilities are present as well, putting the Galaxy S8 into the premium but durable range of smartphones.

To sum up, Samsung is giving almost everything possible in a smartphone with its Galaxy S8 and this includes a large display experience, advanced processor, biometric authentication, above-average camera, and an exceptional spilling design on both the models. With a whole bunch of features within the Galaxy S8, Samsung is further offering nifty accessories (sold separately) such as the Samsung DeX that allows you to have a desktop experience simply by docking the device.

In all the Galaxy S8 packs more features, offers a better design, and promises high-end performance which makes the so-called hefty price tag justified. If you look at what Apple and Google are offering, the Galaxy S8 does emerge as a more valuable proposition. For now, the Samsung Galaxy S8 appears to be unchallenged in the premium segment purely for the quality on offer, until its biggest rival Apple shows up with the next iPhone, which is rumored to feature an AR-based camera and a new glass and metal design. ALSO READ: An iPhone 8 with dual-selfie camera reportedly being tested by Apple

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: April 19, 2017 4:55 PM IST
  • Updated Date: April 20, 2017 10:10 AM IST


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