The new iPhones iPhone 6 and iPhone 6 Plus were widely believed to be getting sapphire glass protection on their displays. But when Apple eventually unveiled the devices at its mega September event, neither of the phones had the indestructible glass protection. So what exactly went wrong? The company had a billion dollar partnership with now-bankrupt supplier GT Advanced Technologies, and as the Wall Street Journal reports, GT wasn t able to meet Apple s high demands. Also Read - After Apple, Xiaomi too orders Sapphire displays for upcoming smartphone: ReportAlso Read - Video shows just how scratch-proof the next iPhone could be
The iPhones are critically acclaimed mobile handsets. From the camera, to the processor, to the design and build quality, Apple makes sure to lace the product with best materials available. However, the display of the phones has never been known for high-durability. Drop it once, and you re likely to end up with a cracked screen. Apple wanted to change that, and for that it went to GT Advanced Technologies, one of the world s largest sapphire suppliers. GT was already providing Apple sapphire material for the home button and camera lens for iPhones and iPads.
As per the publication, Apple made what seems like non-negotiable agreements with GT Advanced Technologies where it wanted high quality product at the lowest prices. We saw the level of secrecy and monopoly Apple had imposed on GT few weeks ago when the supplier produced the documents in a court. The Cupertino-based company made the GT bite more than it could possibly chew, but under the company s power influence, it tried anyway.
GT couldn t make sapphire at the volume, and at the quality Apple wanted, and the relationship between the two started to suffer. GT meanwhile, in order to meet Apple s impossible demands, hired a lot of people only to reach a point where it almost suffered a loss of 500 sapphire bricks worth hundreds of thousands of dollars. In another surprising revelation, GT s 578 pounds of sapphire that it had produced three days before it signed the deal with Apple were completely unusable.
From the long read it appears that GT knew that it would never be able to make so much sapphire, but it possibly realized the consequences it would have to face had it rejected the world’s most powerful technology company’s offer. Both the companies tried to keep GT financially strong, but it seemed it was too late, as the supplier filed for bankruptcy just two weeks after Apple unveiled the new iPhones.