There has been a lot of speculation about what exactly would Xiaomi launch at its January 15 event in Beijing. Xiaomi sent out invites that mentioned it would have a new flagship launch on January 15, leading to obvious expectations of an unveiling of the successor of its flagship Mi 4 smartphone, popularly called as the Mi 5. But yesterday, new evidence emerged that Xiaomi could have a Redmi Note successor as well, called the Redmi Note 2. However, it could very well be possible that Xiaomi doesn’t launch the Mi 5 at all later this week. Here’s why. Also Read - Good news for iPhone loves! Apple beats Xiaomi to regain second position in global smartphone marketAlso Read - Flipkart Big Diwali Sale begins today: Best deals on smartphones, smart TVs, home appliances
Xiaomi’s business model is all about low margins and long product life cycles. While other manufacturers are shrinking the time between product refreshes (for some it is as less as six months), Xiaomi looks at anywhere between 12-18 months. The logic being that with a longer life cycle of a product the margins increase over a period of time as component prices go down. Also Read - Top 5 OnePlus 9RT alternatives: OnePlus Nord 2 5G, Samsung Galaxy A52s 5G, more
The Mi 4 was announced in July last year and was made available in China in August. It hasn’t even been six months since Xiaomi launched its last flagship smartphone. What’s more, Xiaomi unveiled a 4G LTE variant of the Mi 4 just last month. One might also add that the Mi 4 hasn’t been launched in India yet, though that isn’t a big deal if Xiaomi decides to skip that product and launch the Mi 5 directly. However, given Xiaomi’s business model, having the Mi 5 launch in January just doesn’t add up. Heck, it doesn’t even add up for a company like Samsung, that has a 11-12 month refresh cycle for its flagship smartphones.
But then why would Xiaomi tease the launch of a flagship phone if it isn’t the Mi 5? It isn’t uncommon for companies to have multiple devices, which could be the flagship devices of their category. Think about Samsung and its Galaxy S and Galaxy Note series. Both the smartphones are flagship devices in Samsung’s portfolio.
Now here are the odds in favor of Xiaomi unveiling the Redmi Note 2 on January 15. The Redmi Note was announced in March and was followed up with the Redmi Note 4G in August. The only significant BoM cost difference between the two would be the price difference between the two chipsets. Rest of the specifications more or less remain the same. The time is ripe for Xiaomi to unveil the Redmi Note 2.
The Redmi Note 2’s rumored specifications include a 5.7.inch 1080p display (vs 5.5-inch 720p display in the Redmi Note). It is said to be covered with a curved 2.5D glass, a type of display that curves at the edges, which is in line with one of the previous leaked images. The Redmi Note 2 is said to have a glass back as well, and is pegged to be the world s first curved glass body.
Other features of the Redmi Note 2 include a 64-bit capable octa-core Snapdragon 615 processor clocked at 1.5GHz, paired with Adreno 306 GPU and 2GB of RAM. It will come in two storage options 16GB and 32GB. On the camera front, it sports a 13-megapixel shooter with dual-tone dual-LED flash and a 5-megapixel snapper upfront. It will have a 3,600mAh battery powering the device.
Having said that, who knows what’s the thought process inside Xiaomi and it might just trash its business model that made it a $45 billion technology company and launch the Mi 5. We will know for sure on January 15.
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