comscore Will slow supply dampen Apple's iPhone X dreams in India?
News

Will slow supply dampen Apple's iPhone X dreams in India?

Apple iPhone X will be delivered to customers on November 3.

  • Published: October 31, 2017 3:12 PM IST
apple-iphone-x-launched

After facing a lacklustre response to iPhone 8 and iPhone 8 Plus globally, including in India, Apple has now placed its bet on successful delivery of “super premium” iPhone X that aims for a scheduled arrival on November 3. Also Read - Apple TV Plus for free: PS5 owners get six months subscription free of cost

Also Read - This photo shot with iPhone X by an Indian wins iPhone Photography Awards

In the past few days, several media reports have claimed that Apple is facing a huge supply gap primarily for two reasons: difficulties in assembling the new facial identification software and 3D camera, and “off the charts” pre-orders for iPhone X after the Apple fraternity didn’t make the expected beeline for iPhone 8 and 8 Plus. Also Read - Top Apple gadgets, accessories for less than Rs 15,000 for Apple fans

The scenario suggests that people will have to wait long before they can grab an iPhone X. Analysts have already warned that the stock on hand is scarce, owing to constrained supply of key iPhone X components. The advanced depth-sensing camera system in iPhone X requires parts that only a few manufacturers can produce. The iPhone X, which marks the 10th anniversary of the device, costs Rs 89,000 for a 64 GB model and Rs 1.02 lakh for the 256 GB variant.

According to Tarun Pathak, Associate Director, Mobile Devices and Ecosystems, Counterpoint Research, supply issues will have three main implications for Apple. “Either the demand for iPhone X will shift to subsequent quarters or some part of the demand will be absorbed by iPhone 8 series if supply is delayed for long. In both the cases, it won’t have much impact on Apple as its user base will remain within the iOS ecosystem,” Pathak told IANS.

However, there is another scenario – where an Android premium user who wishes to shift to iPhone X decides instead to upgrade within the Android ecosystem due to unavailability of iPhone X. “In that case, it will be an opportunity lost for Apple. However, in India where the super-premium segment (above Rs 50,000) is just 1.2 percent of the market and with the small user base, we don’t think it will have a major impact on Apple in terms of volumes,” Pathak said. iPhone X brings a different design and an almost full-OLED (edge to edge) screen display. ALSO READ: Apple iPhone X: Reliance Jio offers 70% guaranteed buyback for an effective price of Rs 26,288

“Many users who are on iPhone 6 and 7 for the past two-three years are eagerly waiting to upgrade to the entirely new 10th anniversary iPhone, which should help bring good demand for this new device,” Navkendar Singh, Senior Research Manager at IDC India, told IANS. Earlier, smartphone users in India cited lack of innovation and high prices for holding their decision to buy iPhone 8 and 8 Plus. Apple made iPhone 8 obsolete in a matter of minutes by announcing iPhone X with advanced features, they said.

“iPhone X will certainly help drive good volumes for Apple, more so after a very tepid and weak demand for iPhone 8 series,” Singh noted. Apple has announced international warranty for iPhones bought from outside India. “A large number of users will try to get their hands on the device from countries with lower pricing. Having said that, the only dampener for the demand can be supply issues that Apple is facing,” Singh added. Ming-Chi Kuo, the famed Apple analyst with KGI Securities, said earlier this week that it’s likely Apple “won’t repeat” the supply and production struggle it experienced with iPhone X with the new 2018 models.

“Shipments of the 2018 iPhone models will arrive on time and in stable supply during the late Q3 of 2018,” Kuo said. Retailers in India who have seen huge iPhone X pre-orders are keeping their fingers crossed for the stocks to arrive before November 3, and also keep the stocks coming on to meet soaring demand. “Considering that Apple enjoys a huge aspirational value and premium positioning, iPhone X will do well in the Indian market. The high price will not deter consumers from paying huge premium for Apple products,” Singh told IANS.

People normally upgrade iPhones in September/October but owing to the launch of iPhone 8 and iPhone X at the same time, they waited for X this time instead of upgrading to iPhone 8. “The buyback offer from Reliance Jio will also help customers purchase iPhone X. Given the supply chain issue Apple is facing, Indian customers expect to face issues related to availability in the initial few weeks,” Satish Meena, senior Forecast Analyst, Forrester Research, told IANS.

Nishant Arora writes for IANS

Save

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: October 31, 2017 3:12 PM IST


You Might be Interested

Apple iPhone 8 Plus

53400

iOS 11
A11 Bionic chip with 64-bit architecture Embedded M11 motion coprocessor
dual 12MP camera f/1.8 and f/2.8 apertures with wide-angle lens, telephoto lens
Apple iPhone 8

42600

iOS 11
A11 Bionic chip with 64-bit architecture Embedded M11 motion coprocessor
12 MP with OIS, ƒ/1.8 aperture
Apple iPhone X

95390

iOS 11
A11 Bionic 64-bit chipset with M11 motion coprocessor
dual 12MP camera f/1.8 and f/2.8 apertures with dual OIS

new arrivals in india

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Best Sellers