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Windows 10 Mobile isn’t the ‘focus’ anymore: Joe Belfiore

In a Twitter conversation, Microsoft executive Joe Belfiore reveals Windows 10 Mobile taking a backseat.

  • Published: October 9, 2017 9:43 AM IST

Some years ago, Microsoft took the decision to throw its hat into the ring with Windows Mobile, Windows Phone, and more recently Windows 10 Mobile. However, with zero luck, the Windows mobile operating system never quite took off, and now it has received its final death sentence. A recent tweet by Microsoft executive Joe Belfiore, seems to have confirmed that Windows 10 Mobile is taking a backseat. He said that new features and hardware for Windows 10 Mobile “aren’t the focus” any more.

In a Twitter conversation, which actually led him to reveal that, a user asked about the company’s plan for supporting the platform. To which Belfiore replied saying, “Of course we’ll continue to support the platform.. bug fixes, security updates, etc. But building new features/hw aren’t the focus.”

Now the question is, why? According to Belfiore, Microsoft was facing a lot of difficulty in getting developers to write apps. He says that the company tried paying companies to produce apps, and they even wrote them when creators couldn’t or wouldn’t get involved, but the number of users was “too low for most companies to invest”. Why build an app for a relatively small bunch of Windows phone owners when there are many more Android and iOS users? Belfiore says that he himself switched to Android for the “app/[hardware] diversity”. ALSO READ: Microsoft acquires virtual reality platform AltspaceVR

This news from the Microsoft executive seems to echo the sentiments of various analysts who believed that the company may just exit the hardware business, to focus on software. Interestingly, there have recently been a bunch of rumors suggesting a Surface Phone in the works, however based on this tweet it certainly doesn’t sound that way anymore. It is unclear if Microsoft will eventually kill off its mobile operating system for good in the coming years, but for now it seems that maybe we shouldn’t expect too much from it. ALSO READ: Microsoft Office 2019 to be released next year

  • Published Date: October 9, 2017 9:43 AM IST