Facebook is one of the biggest social networking sites in the world. According to an estimate, more than 50 percent of internet users in India use Facebook. With Indian user base of Facebook is over 132 million, more than 90 percent of them access the social network platform from their mobile phones. There are currently 1.5 million small/medium businesses in India having Facebook pages, which is a 70 percent year-on-year growth. While women tend to outnumber men in social media platforms the world over, they constitute just 24 percent of total Facebook users in India, says a new report. Also Read - Happy Friendship Day 2021: How to send Friendship Day wishes Stickers on WhatsApp
“On average, women account for 38 percent of Facebook’s users around APAC (Asia pacific) — a figure that is already lower than it should be — but in India, women account for just 24 percent of the country’s users,” said the report by Britain-based consultancy We Are Social. “In Bangladesh that figure is just 23 percent, and in Pakistan, it’s even lower, at barely 22 percent,” the report noted. Also Read - Google, Facebook make vaccination mandatory for employees returning to office
The reports also talks about New Zealand, where 59 percent of Facebook users are women and they dominate the social media platform in several other countries of the region including Australia, Mongolia and the Philippines. The report noted that social media penetration level in the region went up an impressive 31 percent March 2015. “One potential reason why social media use remains so low in South Asia is the exceptional disparity in access between men and women,” the report said. “This iniquity of access between men and women may explain part of the reason why digital connectivity levels are so low across South Asia,” it added. “Facebook reports its user figures based on active user accounts, not devices used, so their data is unlikely to be skewed by issues such as shared computers or mobile handsets. As a result, we can only assume that too few women have access to social media in these countries,” it noted.
Facebook recently celebrated its ten-year anniversary of News Feed with Mark Zuckerberg’s nostalgia post on the social media platform. In the last 10 years, Facebook has made several improvements to the platform to make the users’ experience as interactive and convenient as possible. Facebook is also trying make the platform more engaging and interactive. Now, Facebook is reportedly testing a new feature called “What friends are talking about.” The feature seems to be aimed at getting people more engaged with their friends in conversations.
With additional inputs