Women dominate the social media platform. And that s not us saying, but a statistic report by Hopper, which is an automated Instagram scheduling tool. According to the report, women receive five times more likes than their male counterparts on the social media platform. The company, which did the survey with over 4,000 accounts for reference, revealed that the average number of likes on women s posts stands at 578 compared to approximately 117 per post published by men. Also Read - Instagram will now show ads on Reels just like StoriesAlso Read - Don't like what appears on you Instagram Explore? Here's how to reset or change
It s no surprise that on a visual platform like Instagram, men and women are drawn to the most beautiful and aesthetically-appealing content. What is surprising, is just how much more popular female users are compared to men, Mike Bandar, co-founder of Hopper said. Also Read - Poparazzi app is an Instagram clone that doesn't let you post selfies
In fact, according to the report, posts by female users also got a third more comments on average than posts by men 170 compared to 113. In addition to that, the report discovers that men are 10 times more likely to like and/or comment on female users posts than those of other men. Of the likes and comments on content posted by men, only 13 percent were from other male users.
Women, on the other hand, are more likely to engage with #OOTD, make-up and food-related posts from other female users. The data also indicates that women receive a third more comments than their male counterparts. Unsurprisingly, women dominate the social media platform. According to the report, 38 percent of women use Instagram in comparison to just 28 percent of men. ALSO READ: Instagram gets new archive option to hide your posts
And from the company s own data from last two years, Hopper discovered that female users are more influential than men on the social media platform. Instagram has always been a predominantly female platform, but these findings show just how tough it is out there for male-focused brands and influencers to build followings and reach audiences. It s not all doom and gloom though, insights like this are an asset that can help users create content that will best connect with their audiences. It s not just about great photos, regular posts and the right hashtags and our savvy users recognise this and make it work to their advantage, Bandar said. ALSO READ: Multiple personality disorder, OCD and depression, new study reveals side effects of social media