comscore Women to comprise 50 percent of our sellerbase by year-end: Snapdeal
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Women to comprise 50 percent of our sellerbase by year-end: Snapdeal

Focused on expanding its seller base, online marketplace Snapdeal plans to bring in more women to its platform and expects them to account for about half of its merchant base by the end of this year.

  • Published: January 5, 2015 6:49 PM IST
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Focused on expanding its seller base, online marketplace Snapdeal plans to bring in more women to its platform and expects them to account for about half of its merchant base by the end of this year. Also Read - Amazon, Flipkart and others to add labels to Chinese goods sold online in India

Currently, about 30 per cent of Snapdeal’s sellers are women entrepreneurs. “A big focus for us this year would be to bring more women on board our platform. The online medium offers flexibility of working from home and also working hours. Many of these entrepreneurs are balancing their businesses and family life easily,” Snapdeal co-founder and CEO Kunal Bahl told PTI. Also Read - Lockdown 2.0: Amazon, Flipkart, E-commerce services allowed to operate in non-hotspot areas

He added that women sellers are operating across categories like jewellery, apparel and home decoration and furnishing. “Currently, about 30 percent of our base is women entrepreneurs. We would want this number to grow to about half (of the total base) by end of the year,” he said. Snapdeal has over 60,000 sellers on board and expects to cross the one million mark soon. The firm currently houses over 5 million products across 500 diverse categories. Snapdeal reached more than 40 million people. Also Read - Oppo Reno 2Z now available on pre-order: Price in India, specifications and all you need to know

One of the biggest online marketplaces in the country, its competitors includes homegrown firm Flipkart and global giant Amazon. eCommerce has taken India by a storm and has shown potential to grow further with the Indian government, firms and investors trying to capitalist on its popularity. A report by consulting firm Technopak pegs the $2.3 billion e-tailing market to reach $32 billion by 2020. Another report by consultancy firm PwC and industry body Assocham suggests that eCommerce firms are expected to spend up to $1.9 billion by 2017-2020 on infrastructure, logistics and warehousing.

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  • Published Date: January 5, 2015 6:49 PM IST



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