comscore Wordpress owner Automattic buys Tumblr from Verizon
News

Wordpress owner Automattic buys Tumblr from Verizon

Tumblr is home to over 450 million blogs and was one of the pioneers in the social media space. However, it has lost its prime after facing a lot of backlash over its content policy.

  • Published: August 13, 2019 10:45 AM IST
Tumblr Apple App Store Main

Verizon has agreed to sell Tumblr to Automattic Inc, the owner of publishing platform WordPress. The American telecommunications company had got Tumblr as part of its acquisition of Yahoo in 2017. Tumblr was bought by Yahoo for $1.1 billion in 2013. Now, Axios reports that the deal is valued at well below $20 million. One of the source has put the price for Tumblr below $10 million. The service is home to more than 450 million blogs and was one of the major players in the social media space. Also Read - Yahoo's Tumblr is back in Apple App Store after a short-term ban

Also Read - Indonesia blocks Tumblr platform over inappropriate content

However, Tumblr has lost its prime in the last few years and has faced a number of controversies as well. It has faced backlash over the years for not properly monitoring pornographic content on the platform. Verizon ultimately banned pornographic content on Tumblr last year. Matt Mullenweg, Chief Executive of Automattic told the Wall Street Journal that he plans to keep the ban in place. As part of the deal, Automattic Inc. will buy the network and absorb its 200 employees. Also Read - Yahoo may let Facebook to sell ads on Tumblr: Report

WordPress is the most popular publishing platform in the world and is used by more than 60 million websites. Around 33.6 percent of the top 10 million websites use WordPress as of April 2019. According to Crunchbase, Automattic has raised a total of $317.3 million in funding over 9 rounds. Its latest funding round was raised from Venture – Series on July 1, 2019. It is valued at over $1 billion and the acquisition gives it leverage in the content publishing business.

Verizon has been planning to sell Tumblr for sometime. As of May, Pornhub had been the only bidder to show its public interest. The turn of events with Automattic getting the platform is a surprise. It is not immediately clear how Automattic plans to integrate Tumblr into its ecosystem. It could leverage some of Tumblr’s strengths to make WordPress better. The platforms are likely to co-exist and may would call this a steal deal.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: August 13, 2019 10:45 AM IST



new arrivals in india

Realme 8i
Realme 8i

13,999

Realme 8s 5G
Realme 8s 5G

17,999

Xiaomi Redmi 10 Prime
Xiaomi Redmi 10 Prime

12,499

Samsung Galaxy A52s 5G
Samsung Galaxy A52s 5G

35,999

Samsung Galaxy M32 5G
Samsung Galaxy M32 5G

20,999

Vivo Y33s
Vivo Y33s

17,990

Realme C21Y
Realme C21Y

8,999

Vivo Y21
Vivo Y21

15,490

Realme GT Master Edition
Realme GT Master Edition

25,999

Realme GT 5G
Realme GT 5G

37,999

Itel A48
Itel A48

6,399

Motorola Edge 20
Motorola Edge 20

29,999

Motorola Edge 20 Fusion
Motorola Edge 20 Fusion

21,499

Samsung Galaxy Z Flip 3
Samsung Galaxy Z Flip 3

84,999

Samsung Galaxy Z Fold 3
Samsung Galaxy Z Fold 3

1,49,999

Samsung Galaxy A12 (Exynos)
Samsung Galaxy A12 (Exynos)

13,999

Nokia C20 Plus
Nokia C20 Plus

8,999

Vivo Y53s
Vivo Y53s

19,490

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Best Sellers