Facebook yesterday said that the World Cup has kicked up more action at the leading social network than any other event in history. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!
More than a billion comments, posts, and “likes” related to World Cup matches have been racked up since the tournament began on June 12, in a level of online conversation never seen before at Facebook, according to the California-based social network. Also Read - What happens to your Facebook account after you die?
About 220 million people have taken part in the unprecedented online conversation. Knock-out matches that took place during the weekend pushed the overall number of “interactions” at Facebook past a billion. “Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment,” the social network said in a blog post. “Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions.” Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg
More than 31 million people engaged in 75 million posts, comments, and “likes” related to Saturday’s match pitting Brazil against Chile. That level of World Cup online activity at the social network was second only to the 140 million interactions engaged in by 58 million people during the opening match between Brazil and Croatia on June 12, according to Facebook.