Wynk Music , which is a music streaming music app from Bharti Airtel, announced that it has crossed the 50 million app installs mark. By achieving the milestone, the app has become India s most played streaming app with highest daily active users and the largest share of category time. The app recorded playing close to a billion songs per month and witnessed a 200 percent growth in daily streams over the last year. Also Read - Airtel 5G service rollout: Airtel and Tata Group partner for Made in India 5G networkAlso Read - Jio maintains lead in 4G download speed, Vi in upload in May: TRAI
In its statement, Wynk Music further notes that the average time spent by its users has also increased. There has been a 25 percent growth in daily time spent per user, which is said to be the highest user engagement rate among music apps. Also Read - Airtel launches new Rs 456 prepaid plan: Check data, validity, call and other benefits
According to data by App Annie, Wynk now has the highest number of active daily users in its category, along with the largest share of category time amongst all music streaming apps in India. It has also been rated as the most downloaded music streaming apps in India with close to 100,000 daily installs. ALSO READ: Airtel speedtest row: Ookla says data accuracy, neutrality crucial in testing methods
While many would assume that Airtel bundles the app with smartphones running the carrier, the data indicates that a significant chunk, about 45 percent of overall Wynk users, are non-Airtel users. Now, this makes it one of the largest carrier agnostic platforms from a telco globally.
On the sidelines of the announcement, Wynk CEO Kartik Sheth said, To be able to continue driving innovation and upping the user experience, we have rolled out a few app monetization pilots, which we plan to scale up as part of our growth strategy. A lot of other music streaming apps such as Gaana and Saavn, also have a separate subscription based category for ad-free streaming.
Talking about the popular categories on Wynk Music; Bollywood tops the charts with 54 percent of overall songs streamed in this category. The taste for English music has witnessed an increase with 26 percent of total content belonging to this category, followed by regional music. There are 12 regional languages from which the content is available on Wynk Music.
The journey for Wynk Music from its launch in September 2014 to 2017 is an impressive one. In just four days of launch, the app crossed 1 lakh downloads, in about a year, the app downloaded topped to 12 millon. On its way to 50 million users, the app added some new features such as a data saving mode, mp3 player function for local files, along with a mobile site in last year.