Xiaomi’s MIUI custom ROM for most of its smartphones has been heavily praised by its users. And even though many prefer a lighter and less-intrusive UI, Xiaomi’s version is considered among the better options around. However, something that will likely bother all Xiaomi users is the fact that there are ads baked into the UI practically everywhere you look. As one Reddit user noticed, the ads are now also in the Settings app.
A post by user u/chootingfeng shows a screenshot where ads are appearing even in the settings menu. The user, as per their profile on Reddit, is using a Xiaomi Mi Max 2 and a Xiaomi Mi Note LTE, and the ad could be appearing on either of the two devices.
That Xiaomi has been showing ads within the UI of its phones and system apps is a known fact, but these ads have typically been limited to certain apps that aren’t as heavily used. Having ads in the settings app is perhaps too strong a step, since the settings app is something that is tied in to the core functioning of the phone, and is an app you’ll likely need to access practically on a daily basis.
Ads can typically be found in apps such as Mi Browser, Mi File Manager, Mi Music and other system apps, but these can be ignored and replaced with other options. In the case of settings, users don’t exactly have an alternative, and will be forced to look at those ads. It’s particularly intrusive considering that your smartphone is something you’ve paid for, and ads should not ideally be baked into the UI.
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Many users argue that this is part of the reason why Xiaomi’s phones are so competitively priced, and that you also get used to the ads and learn to ignore them. However, it’s something that no other brand does, that we know of, and could potentially drive away users. It’s worth noting that it’s possible to switch off ads in certain Xiaomi system apps, but the process is somewhat complicated and would need to be done for each individual app rather than a system-wide stoppage of ads.