Xiaomi seems to have set itself on a relentless journey to achieve an ambitious goal of selling 100 million smartphones in 2015. Although Xiaomi is yet to begin selling in US, the company is not lax when it comes to targets. As reported by SinaTech, Xiaomi CEO Lei Jun said that the company plans to sell between 80 and 100 million smartphones. He further also revealed that the company plans to rake in revenues between $16-32 billion this year.If Xiaomi is successful in reaching this milestone it will be literally doubling up its sales revenue from 2014, as Lei Jun said the company sold 61 million smartphones and earned $12 billion in revenue. In 2013 Xiaomi had sold 18.7 million smartphones which was double of what the company sold in 2012. Also Read - Xiaomi reportedly asked to pay Rs 11,000 to customer who was wrongly charged for repair during warranty periodAlso Read - MIUI 9: These 40 Xiaomi smartphones will soon get the update
Xiaomi targeted to sell 40 million smartphones in 2014 and it comfortably surpassed the target by selling 61 million handsets. The Chinese manufacturer is expected to achieve the targets by coming up with iterative upgrades of its handsets which are expected to offer more value for money. Further Xiaomi is also focusing on setting up its manufacturing facilities in emerging markets like Brazil wherein it can expect a huge turnout in terms of number of shipments. Also Read - Xiaomi ends support for 6 Mi smartphones; MIUI 9 to be the last major update
It is interesting to know that although Xiaomi had achieved revenue of nearly $4.3 billion in 2013 but the profits were still languishing at $56.15 million which is just about 10 percent of the total revenue. The numbers point out at the fact that Xiaomi is more keen to increase the volume of business so that they can still sell smartphones at a relatively lower price point. The Chinese manufacturer last year achieved the feat of selling 1 million Mi phones in the Indian market in less than a year.