Xiaomi might introduce an another sub-brand to smartphone market soon. The Chinese manufacturer currently sells smartphones under Mi and Redmi labels across the global markets. The new Xiaomi sub-brand, however, is said to strictly sell smartphones offline. Also Read - Vivo Y12A powered by Snapdragon 439 SoC launched: Price, specificationsAlso Read - Xiaomi to now use sound for charging your smartphones without relying on sockets
According to GizmoChina, the undisclosed brand is said to take on rivals Oppo and Vivo, which have a relatively strong hold in offline markets. Xiaomi initially started with online stores and flash sales to sell its smartphones and accessories. The company arrived a bit late in the offline scene losing market share to competitions. Lately, the company announced changes to its retail plans and has to scaled up its offline presence, the company has opened hundreds of Mi Home Stores across global market. The company recently inaugurated first Mi Home Store in India and aims to add around 100 Mi Home Store by the year 2018. ALSO READ: Huawei beats OPPO to lead China s smartphone market; Xiaomi under increasing pressure Also Read - Xiaomi Mi Mix 4 could launch as a high-end phone with tons of exciting features
As per reports, the first smartphone under the new brand is said to be unveiled towards the end of this month. Xiaomi is also said to rope in influential personalities to endrose the new brand and smartphones to follow ahead. From the leaked image, the ‘yet to be named’ announced smartphone looks very similar to the recently launched OnePlus 5 and Apple iPhone 7 Plus.
It sports a dual rear camera setup with LED flash located on the left of the camera ring. The antenna band running from the top left corner can be noticed in the image as well. We guess the buttons on the edges of the smartphone are the volume rocker and power button. If indeed Xioami plans to launch the new sub-brand, more details on the upcoming smartphone can be expected in coming weeks. ALSO READ: Xiaomi Mi Max 2 likely to launch in India soon, teaser hints
On the other hand, Xiaomi is expected to launch the Mi 6 Plus in China later this month. The Mi 6 Plus will be a larger variant of the Mi 6 premium smartphone by the company, launched earlier this year. On the Indian front, Xiaomi today teased a new smartphone to launch this month. While the company has not disclosed details about the upcoming smartphone, but reports suggest that it could be the Mi Max 2 phablet with a 6.44-inch display and 4,850 mAh battery.