Xiaomi started manufacturing smartphones in India last year in collaboration with Foxconn. The Redmi 2 Prime was the first Xiaomi smartphone to be manufactured at the facility in Sri City, Andhra Pradesh. Just about a year later, both companies are focused on expansion and are also in talks with state governments to set up new manufacturing facilities. Also Read - Flipkart, Amazon sale: Discounts on mobile phones, Smart TVs and moreAlso Read - Xiaomi Mi Robot Vacuum-Mop P review: Your “Kaamwali bai” now has competition
“We are looking to expand capacity and set up more lines and plants. We are proactively looking at it and are working with our partner Foxconn. Currently, discussions are on with different governments. We have also been increasing the capacity at the existing plant,” Xiaomi India head Manu Kumar Jain told ET. Also Read - Xiaomi Republic Day sale: Discounts on smartphones, TVs, wearables and more
Xiaomi has recently faced some flak for not being able to keep up with strong demands, especially for its smartphones like Redmi Note 3. Speaking of which, Jain said that the company had imported around six lakh units from China, but they quickly ran out of stock. In three months, Jain says, Xiaomi has sold over a million Redmi Note 3 units in India.
Going forward, Xiaomi is going beyond its online-only model and is planning on setting up its own retail stores in India. It has filed an application with Department of Industrial Policy and Promotion (DIPP) for permission to open single brand retail outlets in India. Unlike Apple though, Xiaomi isn’t seeking an exemption from the 30 percent local sourcing norm. The reason, Xiaomi says, is because it manufactures 75 percent of devices locally that are sold in India.
Yesterday, Xiaomi launched the gigantic Mi Max phablet in India. It will be available in two variants — 32GB variant (Snapdragon 650 processor, 3GB RAM) priced at Rs 14,999 and 128GB variant (Snapdragon 652 processor, 4GB RAM) priced at Rs 19,999. The phablet will be available via flash sale on July 6 and will go on open sale later this month.
The Xiaomi Mi Max features a 6.44-inch full HD (1080p) display with Corning Gorilla 3 protection, a microSD card slot to expand internal storage, 16-megapixel rear camera with f/2.0 aperture, PDAF, 5-megpaixel selfie camera, and a 4,850mAh battery. Connectivity options include 4G LTE with VoLTE support, Wi-Fi 802.11ac, GPS and Bluetooth.