The brand Xiaomi is synonymous in India for smartphones with great specs at super affordable prices. The demand for its smartphones is on an increase, it never seems to have enough stocks as its flash sales end in a few seconds. However, as Xiaomi plans to take this frenzy to other international markets outside China, the company is facing supply issues. Business Insider reports that the company is combating supply bottlenecks, and with the increase in rise in competition, Xiaomi is looking at a tough road ahead and might not meet the targets it has set out to achieve this year. Also Read - OnePlus Nord CE vs Redmi Note 10 Pro Max: Does 4G still outdo 5G at a lesser price?Also Read - Xiaomi is hiding the front camera on its next Mi flagship smartphone
The company aims to sell at least 100 million smartphones in this financial year, but analysts reckon it to be very difficult. Companies like Lenovo, Huawei, ZTE and even India’s Micromax are all launching co-brands to compete in different markets where Xiaomi exists. Also Read - Xiaomi 200W fast charging to reduce 20 percent of full battery capacity in 2 years
“We still aren’t making as many as we could sell of any given product, particularly the high-end products Mi Note and Mi 4, for example. With the Mi 4, it was the display that turned out to be the bottleneck. With Mi Note it s glass. With something else, it s another component or multiple components, multiple different things, Hugo Barra told the publication, confirming supply constraints.
In a bid to resolve this, Xiaomi is reportedly in the works to set up a manufacturing plant in India to meet the rising demand. At BGR India s Dream 500 Million event in New Delhi, Barra also revealed Xiaomi s plans to open an Research and Development Centre in the country, to innovate mobile Internet services for local and the global audience. This would help Xiaomi differentiate itself in an overcrowded Android smartphone space that is competing on price and specifications.