When Xiaomi took the crown of being India’s single largest smartphone maker by shipments, it showed how far the scrappy Chinese company has come in short time. Now, the latest report from analytics firm Counterpoint Research establishes the company’s dominance on the segment, as Xiaomi goes into the festive season retaining its position as the leading smartphone vendor in the country.
According to the latest Counterpoint Research report, Xiaomi has once again pipped Samsung to the top position, with a market share of 27 percent. Samsung comes in second with 23 percent, while Vivo, Micromax and Oppo make up the rest of the top five. All of the brands in the list apart from Samsung have seen a jump in market share from the same quarter of 2017, with Samsung maintaining its 23 percent figure. Notably, Realme sales haven’t counted toward’s Oppo’s figures.
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A notable return to the list is Micromax, which sees a comeback in the top five after a long gap of two years. The report notes that this is due to Micromax, along with Reliance Jio, winning a Chhattisgarh Government contract to supply five million smartphones to women and students in the state. This figure itself has bumped up the company’s total shipments for the quarter, and once the order is complete, organic sales will once again see the company’s share decline.
Interestingly, the top five brands in India account for a massive 77 percent of total shipments, with all remaining players fighting for a smaller slice of the pie. Other strong brands in the space included the portfolio from Chinese company Transsion Holdings (Tecno, iTel and Infinix), Asus, Huawei-owned Honor, Realme and OnePlus. Xiaomi’s strong numbers are down to the success of the Redmi 6 series which was launched last month, while Samsung’s biggest sales are credited to the success of the J-series entry-level and mid-range smartphones.