Smartphone maker Xiaomi has showcased tremendous grown in the past couple of years in emerging markets including India. The company has set a number of records in the past few years surpassing old records with each new device launch. According to a new report on the internet, the company is all set to cross the 100 million mark when it comes to the total smartphones that the company has shipped. The company crossed the 90 million mark last year and set its eyes on the 100 million milestone.
Xiaomi initially set the timeline to cross the mark by the end of 2018 but the company announced that it is likely to cross the milestone by the end of October. This is full two months ahead of the estimates provided by the company. According to a report by Chinese website MyDrivers that was spotted by GizmoChina, this is not the first time when Xiaomi has talked about shipping 100 million devices. The company initially took an aim at the landmark back in 2015. The report noted that the reason behind the success of Xiaomi is good hardware at an extremely competitive pricing. Another likely reason for its popularity is its focus on entry-level, budget, and mid-range devices instead of premium devices that may attract less number of customers.
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The original report also pointed to the second quarter financial report for the company where it is evident that Xiaomi has been consistent in its performance. The company sold about 32 million devices in the second quarter of 2018 which is 42.9% growth from the number of devices that were sold in 2017 Q2.
Even though the company is not doing well in the home market but it looks like Xiaomi is compensating well with strong sales in other markers such as India. According to a recent report, Xiaomi held 27 percent of the total market share in India in Q3 2018 to be the “largest smartphone seller” in the country.