Chinese smartphone maker and electronics giant Xiaomi may be working on an e-book reader. This means that the company may be looking to take on the likes of Amazon that has dominated the e-book reader segment with its Kindle lineup. Li Chuangqi, the Senior Product Director for the company indicated towards such a product while replying to a query related to e-book readers. Though, Chuangqi did not confirm that the company was working on such a product but the statement was cryptic enough to generate some buzz. It won’t be surprising if the company does end up launching an e-book reader as it already sells a wide range of products.
A social media user asked Chuangqi “Why doesn’t Xiaomi product a paper book?” while referring to Kindle. Chuangqi answered the question by adding, “Hey, you are waiting for me”. The original conversation took place in the Chinese language and we used Google Translate to translate it so it is likely that the answer would mean a different answer. This conversation was initially spotted by Chinese website MyDrivers and later reported by GizmoChina.
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The report also added referred to statements by registered users on Xiaomi forums that claim to be Xiaomi engineers that claim that they made designs about e-book readers in 2017. However, the company did not go ahead with the e-book reading devices because of its focus on its ecosystem devices and smart home products.
Another reason why the company did not focus on e-book readers is that of the comparatively smaller target audience and associated smaller profit margin. This comes right around the time when Xiaomi is rolling of the stable version of its in-house Android-based operating system, MIUI 10.