There’s no denying that Xiaomi has set a marker when it comes to selling smartphones via e-commerce sites. The company however has recently been focused on ramping up its offline presence as well, which continues to be the source of the majority of sales in India. With that in mind, Xiaomi is planning on opening its first Mi Home store in the country.
The first Mi Home Store will come up at Bengaluru, and will soon be unveiled by Group Vice President and MD of Xiaomi India, Manu Kumar Jain. The store is expected to showcase Xiaomi’s range of smartphones, mobile accessories, as well as its ecosystem products like the Mi Purifier 2 and Mi Band 2. One will be able to step into the store to get hands-on experience with these Xiaomi products. You are however unlikely to be able to buy anything from the store.
While this would be the first such store in India, that is not the case in China. In its home country, Xiaomi has set up around 80 Mi Home Stores. A recent Weibo post by CEO Lei Jun suggests that the company is aiming to open up to 200 more stores by the end of 2017. Unlike India though, users in China can step into these stores and buy Xiaomi’s products. Other countries that have Xiaomi’s Mi Home Stores include Singapore, Hong Kong and Taiwan.
India being the second-biggest market for Xiaomi outside China, it is not surprising to see the company’s expansion plans. According to IDC, Xiaomi India has already become the biggest smartphone brand in the online space with a near 30 percent market share.
Lately Xiaomi has been focussed on ramping up its offline presence in India. The company is working towards generating 25 percent of its turnover from the offline segment. “Till now, our focus was on online sales. Now, we will focus both on online and offline distribution. We expect our share from offline to grow from current 10 percent to 20-25 percent by the end of this year. This is our aspiration,” Jain was recently quoted as saying. Xiaomi CEO Lei Jun however is targeting 50 percent of the company’s total sales in India to come from offline market. ALSO READ: Redmi 3s Plus, Xiaomi’s first offline-only smartphone launched
Xiaomi though isn’t the first company that is set to open its store in India. Earlier this year, OnePlus opened its ‘Experience Store’ at Bengaluru. As the name suggests, the store offers customers some hands-on time with OnePlus’ smartphones, accessories and lifestyle merchandise.