comscore Xiaomi partners Dixon Technologies, aims to produce 55,000 Mi TVs every month: Report

Xiaomi partners Dixon Technologies, aims to produce 55,000 Mi TVs every month: Report

With the partnership, Xiaomi plans to disrupt the TV segment in India.

  • Published: June 11, 2018 9:34 AM IST
xiaomi mi tv 4 main 3

Last month, we came across a report stating that Xiaomi is planning to manufacture Mi TV sets in India. Xiaomi also reportedly partnered Taiwanese manufacturer Foxconn for local manufacturing. Now, the company has entered into another partnership with home grown consumer manufacturer, Dixon Technologies, an ET report stated. Also Read - Xiaomi Mi 10 Ultra Game Turbo 4.0 makes it first smartphone with tweakable Adreno GPU settings

Also Read - Amazon beats Flipkart in Q2 smartphone sales online in India: Counterpoint

With both the partnerships, Xiaomi aims to scale up the TV production, and manufacture about 55,000 Mi TV units on a monthly basis. The partnership with Dixon will mostly ensure an August launch Make in India Mi TVs. The production is expected to begin next month at Dixon s Tirupati plant where 32-inch and 43-inch models will be manufactured. The 55-inch Mi TV 4 model, on the other hand, will be manufactured by Foxconn at its Chennai facility, where it manufactures Sony TVs as well. Also Read - RedmiBook Air 13 announced with Intel 10th Gen Core i5, 512GB SSD in China

The ET report further states that Xiaomi-Dixon deal will involve local production in open-cell route, where the company will import panels before assembling them in the TV set. Currently, India doesn t have any panel fabrication facility, and all leading manufacturers such as LG and Samsung import panels in open cell state to save on import duties.

Watch: Xiaomi Mi MIX 2s First Look

Local manufacturing could also help Xiaomi lower the prices of Mi TV models in India by up to 20 percent. In a media roundtable interview in Bengaluru in April, CEO Lei Jun said by importing TVs they need to put 20 percent import tax long with insurance and logistics fees. By manufacturing in India, they can further bring down the price.

Currently, getting the Mi TV is difficult due to supply shortage, and with Make in India, the company can not only ramp up production, but also ensure TVs are easily available. Hopefully, the Make in India Mi TVs can be expected to go on sale around Diwali.

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  • Published Date: June 11, 2018 9:34 AM IST

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