Xiaomi launched its Mi TV 4 series of smart TVs in India back in March. Like Xiaomi smartphones, the TVs are also designed to offer premium features at an affordable price point. While it all sounds good, Xiaomi has only made the TVs available exclusively through Flipkart, which in a way has restricted their reach. Now however, ET suggests that the company plans to start selling its TVs via brick-and-mortar multi-brand stores by Diwali, in order to get a larger slice of the market share in India.
A company spokesperson was quoted by the website stating, “Xiaomi India is definitely looking at offering more innovative line-up of products for its Mi Fans and customers across India to truly enjoy the best of smart technology at an honest pricing.”
Currently Xiaomi’s smart TV lineup is divided in two categories, the Mi TV 4 which carries a 55-inch variant, and the Mi TV 4A, which carries 32-inch and 43-inch variants. By bringing the three TVs to multi-brand stores, the company plans to offer innovative set of features at an affordable price, to a wider set of audience across the country.
Not to mention, having access to these TVs in stores will also help customers experience their features firsthand, which will help remove any doubts about the brand. Further, the competition being brought in by Xiaomi might also prompt other manufactures to cut down on prices to better compete with its low pricing.
Xiaomi Mi TV 4, Mi TV 4A specifications and price
The Mi TV 4 is the most premium offering of the lot with its 55-inch display that features a 4K resolution and HDR support. The TV is powered by a quad-core Amlogic CPU, 2GB of RAM and 8GB of internal storage. Its connectivity options include Wi-Fi, Bluetooth 4.0, RJ-45, one USB 3.0 port, one USB 2.0 port, three HDMI ports, one AV and S/PDIF ports. For all of that, the Mi TV 4 is priced at Rs 44,999, which is pretty good for the premium features it offers.
Watch: Xiaomi Mi A2 First Look
The Xiaomi Mi TV 4A models, on the other hand, fall under the budget segment. The 32-inch Mi TV 4A features a 720p HD panel while the 43-inch model gets a higher resolution 1080p panel. Both TVs are powered by a quad-core Amlogic CPU, 1GB of RAM and 8GB internal storage. They come with up to three USB ports, three HDMI ports, one Ethernet port, earphone out and AV port. The Mi TV 4A models are priced at Rs 13,999 and Rs 22,999 respectively. Xiaomi finally made the two models available on open sale via Flipkart.