Xiaomi is trying to disrupt India’s TV market with the launch of its Mi TV. With Mi TV, Xiaomi is aiming to disrupt the market not only in terms of price but also user experience. Xiaomi’s Mi TV 4 and Mi TV 4A available in India come with PatchWall, a UI that aggregates content from different sources.
Now, Eros Now has announced a strategic distribution partnership with Xiaomi. With the partnership, Eros Now will be available within Patchwall on all Mi TVs sold in the country. The integration will give access to a bouquet of 11,000+ Bollywood and Regional language films, entertainment shows, music videos and originals at a monthly subscription of Rs 49 for the Plus Plan and Rs 99 for the Premium Plan.
The partnership with Eros International to integrate Eros Now within Patchwall comes as Xiaomi celebrates four years in India. Xiaomi also recently integrated Eros Now with its Mi Video app and this distribution partnership will allow Eros to reach new audience in the Indian household.
“Eros Now intends to take its viewers beyond conventional small screen on demand experience and offering an enviable user interface on smart televisions. In a bid to ensure that the digital-first audience of today has access to the best of entertainment, we are glad to partner with Xiaomi for its content offerings on all Mi LED TVs,” said Rishika Lulla Singh, CEO, Eros Digital.
Sudeep Sahu, Product Manager – Mi TV, Xiaomi India added, “Eros Now has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and Eros Now is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries.”
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Xiaomi sells three TVs – Mi TV 4 and Mi TV 4A with 32-inch and 43-inch screen – in India. The Mi TV 4 with 55-inch display is billed as the thinnest LED TV in the world while the Mi TV 4A models offer value for money features and specifications. The Mi TV 4 is priced at Rs 44,999 while the 32-inch and 43-inch Mi TV 4A are priced at Rs 13,999 and Rs 22,999 respectively.