Besides smartphones and tablets, Xiaomi is also known for its growing Internet of Things (IoT) platform. After a long wait, the company today finally brought its first smart home appliance to India, the Mi Air Purifier 2. On being asked about the company’s plans, VP Hugo Barra has said that Xiaomi is open to launching its crowdfunding platform in India. Xiaomi’s platform essentially helps startups working on consumer electronics to sell their wares through the medium. Also Read - Mi Band X strapless smart band with 360-degree flexible display under works?Also Read - Best laptops under Rs 40,000 in July 2021: Mi Notebook 14, Asus VivoBook 14, and more
In China, Xiaomi runs a crowdfunding platform where hardware startups submit their products and consumers can book them, helping these companies raise funds in the process. While these are not Xiaomi-branded products per se, they are compatible with Xiaomi’s Mi Home app. “We are open to bringing the program but we will have to change certain things before we can launch it in India,” Barra told PTI. Xiaomi has so far bet big on the Internet of Things (IoT) space with its Mi Ecosystem, and has invested in 55 startups that work on connected devices ranging from air purifiers to drones. Also Read - Friendship Day gifting ideas for your young tech-savvy besties under Rs 5,000
Talking about the challenges of bringing the platform to India, Barra cited the example of certifications that electronics products need for selling in the country, which takes anywhere between three-six months to get. “Consumers pay the money in advance and it wouldn’t be fair if they had to wait for such a long time before they get the product delivered. We will have to figure out these challenges before we can bring the program here,” he said.
Xiaomi today launched its air purifier — Mi Air Purifier 2 — in India, its first home category product in the country. Priced at Rs 9,999, the air purifier boasts built-in sensors and a cleaning system that can purify the air in a room in about 10 minutes. Using the Mi Home app on the smartphone, a user can control different aspects of the air purifier remotely. The app also monitors the filter’s lifespan and sends a reminder when it needs to be replaced, which can be bought for Rs 2,499. The Mi Air Purifier 2 will be available on the company’s website from September 26, and Flipkart from October 2. ALSO READ: Xiaomi Mi Air Purifier 2 Review: Let s clear the air
“Air pollution is becoming an alarming public health concern in India. It is heartening to see more conversation around the situation, but there is still a big gap when it comes to consumer awareness. We believe that we are able to play a role in increasing awareness about air pollution by including Air Quality Index (AQI) data into our MIUI Weather app, and by introducing Mi Air Purifier 2 to India,” Barra said.
Xiaomi has a range of products like robot vacuum cleaners, security cameras, water filters, smart rice cookers, smart televisions and hover boards that are available in its home market. “Our focus is on re-defining the consumer electronics segment by bringing in innovation at affordable prices. We will gradually bring the other home products to the Indian market as well,” Barra said.
He added that the company may launch its smart rice cooker next year in India. Xiaomi today also launched the Mi Band 2, priced at Rs 1,999. It features an OLED display, has a battery life of 20 days on a single charge and is IP67 splash-resistant. It has a fitness, sleep and optical heart rate tracker and allows users to unlock their phones and provides call and app alerts. The Mi Band 2 will be available on Mi.com from September 27 and on Amazon India from September 30.