The resounding success that Xiaomi has achieved in India is no surprise, and it’s been primarily built upon the company’s diverse range of value-for-money smartphones. That has led to the Chinese technology major greatly diversifying its product portfolio in the country, which now includes everything from Bluetooth speakers to suitcases.
While majority of Xiaomi’s products are sold online (through its official website and partner e-commerce platforms), the company has also set up its ‘Mi Home’ chain of brick and mortar stores across in India. Expanding that network even further, Xiaomi has now launched a new Mi Home store in the country.
Opened in the prominent Indiranagar area of Bengaluru city, Xiaomi’s new retail store is the company’s biggest in India. Covering two floors, the store spans a total area of 6,000 sq ft and has a modern architectural design.
As per Xiaomi, the new Mi Home store has been constructed using eco-friendly materials. It’s equipped with solar-powered charging stations as part of the company’s efforts towards implementing environment-friendly technologies and solutions. The store has a large experience zone showcasing over 200 of Xiaomi’s globally-sold products, including everything from robotic vacuum cleaners and smart washing machines to TVs and personal wellness solutions. And of course, the entire range of Xiaomi’s smartphones is on display as well.
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Commenting on the store’s opening, Manu Kumar Jain, vice president of Xiaomi and managing director of Xiaomi India, said, “This is a truly special moment for us as the new Mi Home takes our new retail concept a step above, offering enhanced retail experience to our Mi Fans and consumers in India. The building represents a unique space that encourages people to think, learn, and engage, hence reflecting our drive for innovation. The futuristic concept embodies our efforts to connect the present consumer experience with the future. We hope that our Mi Fans and customers in Bengaluru visit this iconic store to enjoy the new retail experience and make the most of our innovative product line-up.”