Since making its debut in the Indian market earlier this year, Xiaomi has been one of the most-talked about smartphone companies in the country. Having sold nearly 800,000 smartphones in the country, the Chinese company is now looking at manufacturing its phones in India, Economic Times reports. Also Read - Best battery smartphones under Rs 15,000: Redmi Note 10T, Realme Narzo 30 and moreAlso Read - RedmiBook laptop revelations and expectations: Sub-Rs 40,000 price or higher for 11th Gen Intel?
Xiaomi is currently in talks with its manufacturing partners in China including Foxconn and Inventec to extend their manufacturing capabilities to India. We’ve started talking to some potential partners to see if they can assemble the phones for us in India, Manu Jain, head of Xiaomi’s India operations told the publication. Also Read - Top 5G smartphones under Rs 20,000 in August 2021: Samsung A22 5G, Redmi Note 10T, etc
We are beginning to explore, along with these partners, what are the regulatory constraints, the financials around it, how much investment we need to make, tax implications of setting up a manufacturing plant as it is far more complicated,” he added. “It will be the longest lead-time activity that we will do in India.
Per Bloomberg, this is a part of Xiaomi s new strategy, wherein it will focus on its current markets rather than expand into new markets. It has put its plans for expanding into 10 new markets on a hold for now, so in essence launches in Thailand, Russia, Mexico, Brazil, and Turkey have been pushed to next year.
This isn t the first time we are hearing about Xiaomi s plans of manufacturing its phones in India. Last month the Wall Street Journal reported the same thing, and more recently the company s chairman Lei Jun reiterated how important the Indian market was, and how it was becoming the largest overseas market for them.
One of the reasons for the shifting of base to India as Barra explains is the demand. “We’re shipping absurd quantities into India,” Barra told the publication. We went from shipping 50,000 a week into India to 200,000.
The company has even had a look at Nokia s now defunct Chennai plant to maybe use it for its manufacturing. But Xiaomi s Hugo Barra says, We have looked at it (Nokia plant), not too closely though. There would still be quite a few things missing.
Xiaomi has been seeing a meteoric rise having become the number one company in China, and also breaking into the top-five smartphone makers in the world. But the company s new strategy will temporarily slow its pursuit of its chief rivals like Samsung and Apple, and its plans of becoming the number one smartphone company in the world.