For Xiaomi India 90 percent of the sales happen online, and only 10 percent happens via offline channels. Going forward though, the company plans to double its offline presence over the next few months. “For us, online is the dominant channel and we are trying to build a base for offline in India. We had a partnership with Redington last year (for distribution) and four weeks back, tied up with Innocomm and Just Buy Live,” Xiaomi India Head Manu Jain said. Also Read - Best wearable gift ideas under Rs 5,000 for Father's Day 2021Also Read - Another Xiaomi folding phone set to launch after October with Mi MIX Fold specs
Xiaomi’s new partners will enable the company to sell its products via 5,000 shops, and this number could be doubled in the next few months. Xiaomi launched the Redmi 3s and Redmi 3s Prime smartphones in India earlier this month with a price tag of Rs 6,999 and Rs 8,999 respectively. Of the two, the Redmi 3s Prime went on sale earlier this week via mi.com and Flipkart, and Xiaomi was able to sell 90,000 units in just eight minute. Also Read - Best smartphones for photography under Rs 20,000 to gift for Father's Day
“For the first sale that we did yesterday, we wanted to bring the highest possible quantity and we brought 90,000 units. Everything was added to cart in a few minutes and it took two-and-a-half hours to ship out everything,” Jain said.
Xiaomi chose open sale, instead of the usual flash sale yesterday, as the company brought significantly higher volumes than it ever did, Jain said. Xiaomi will have another open sale on August 17 for Redmi 3s and Redmi 3s Prime with similar number of units. Both the phones have been manufactured in India at the company’s Andhra Pradesh facility.
“We are scaling up the facility at Andhra Pradesh. We are adding more lines and more capacity to the same plant and once we exhaust it, we are thinking of adding more factories along with our partners Foxconn,” he said.