Xiaomi celebrated its 3rd successful anniversary in India last week. The special occasion was marked by two-day sale, which the company called 3rd Mi Anniversary sale. During these days, Xiaomi offered various deals, discounts and additional purchase offers on its products. While the sale is over, the company has announced that the Mi Anniversary saw a total of 11 million engagement in two-days of the sale on Mi.com. Also Read - MIUI 13 design teased ahead of launch via latest MIUI File Manager updateAlso Read - Mi 11 Lite first look: A OnePlus Nord CE competitor, is it?
Xiaomi’s India head, Manu Kumar Jain took to Twitter to announce the number. His tweet read; “Thank you Mi fans for making our 3rd Mi Anniversary super successful! Here’s a quick look at how things unfolded! Much #3rdAnniversary.” Giving a glimpse of what the event looked like, Manu Jain also announced the first customers who were successful in getting their hands-on Xiaomi’s currently selling Mi Max 2, Redmi Note 4, Redmi 4 and Redmi 4A smartphones. Apart from that, Xiaomi has also announced lucky winner who were successful in grabbing the products in the Re 1 sale.
The company also revealed that Mi Max 2, Redmi Note 4 and Redmi 4 were the ‘hottest products’ that they sold during the sale. Talking about the Xiaomi smartphone, currently, the company has been putting the Redmi Note 4, Redmi 4 and the Redmi 4A on sale time and again and as expected they have been gaining good traction from them too. Today, the company’s latest launched Mi Max 2 also went on open sale across major e-commerce platforms as well as offline stores.
Xiaomi has been a trend setter in the online industry given their weekly sales. The company is now shifting its focus to the offline market and keeping that in mind, Xiaomi has reportedly tied up with over 200 offline sellers in the country under a preferred partner program to stock its smartphones. Under the program, the stores will display a large Xiaomi signage outside the outlet and also promote the brand within the store. Something we have seen Vivo and Oppo doing in the past.
Additionally, the company is also setting up Mi Homes to allow consumers to experience the products before buying them. The first Mi Home was set up in Bengaluru with the launch of Mi Max 2. Earlier this week, Manu Jain also inaugurated 2 new Mi Home stores in Bengaluru. Xiaomi aims to have at least one Mi Home each in Mumbai, Delhi, Chennai and Hyderabad within this quarter. ALSO READ: Samsung and Xiaomi battle it out for consumer and distributor adoption
After putting so much effort to bump up their sales figure in India, Xiaomi is confident of recording a revenue of around $2 billion (Rs 12,867 crore) from its India operations this year. Xiaomi s India head says that, if they cross the said figure, they will be doubling the revenue if compared to 2016.