comscore Xiaomi Redmi 4A could be the new budget champion, here’s why
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Xiaomi Redmi 4A could be the new budget champion, here’s why

Xiaomi is looking at disrupting the budget smartphone segment in India with the new Redmi 4A.

xiaomi-redmi-4a-hands-on-4

Xiaomi s Redmi series of smartphones has been insanely popular in India. The company has been successfully nailing the value for money criteria with its smartphones like the Redmi Note 3, Redmi 3s and Redmi 3s Prime, and more recently the Redmi Note 4. The company claims it sold more than a million units of the Redmi Note 4 in just 45 days, and has plans to sell as many as 7 million units this year. Xiaomi is now stepping up its game with another budget offering for Indian buyers — the Redmi 4A. Also Read - Xiaomi confirms Mi 11 Lite colour variants in India: Here are the options available

Also Read - Best wearable gift ideas under Rs 5,000 for Father's Day 2021

Priced at Rs 5,999, the Xiaomi Redmi 4A aims to tempt customers looking for smartphones with a right balance of specifications, performance and of course the price that is a bit lower than the current range of good enough smartphones. Currently, these value for money affordable smartphones start roughly at Rs 7,000, for example, the Xiaomi Redmi 3s, Lenovo Vibe K5 and Moto E3 Power. Those looking to buy smartphones under Rs 7,000 have to invariably settle for smartphones from the likes of Reliance Digital LYF, Intex, Xolo, or Lava. Also Read - Another Xiaomi folding phone set to launch after October with Mi MIX Fold specs 

With no major brand aggressively targeting the sub-Rs 7,000 segment, the Xiaomi Redmi 4A has the potential to set a new price benchmark in the market, like it did with the Redmi 3s series. In my opinion, the Redmi 4A is going to be the killer phone for a segment that is yet to be fully exploited by several brands. Here are some of the reasons why.

Price: While you may call the pricing of the Redmi 4A aggressive, in my opinion, the company has managed to break the price barrier, for good. I believe phones with such price tag and a solid brand value behind it will convince customers to go for the Redmi 4A as their first affordable smartphone, or even a reliable secondary smartphone on which you can fall back to. I will not be surprised if the Redmi 4A manages to sell like hotcakes when it goes on sale for the first time on March 23. ALSO READ: Xiaomi sets up second manufacturing unit in India

Design: As we pointed out in our detailed first impressions of the Redmi 4A, the smartphone follows the same design language as most of its other Redmi siblings. And it is not a bad thing. The Redmi phones are pretty decent looking phones with a contemporary feel to them. While the Redmi 4A does not have a metal body, the polycarbonate body gives an impression of a metallic one, with rounded corners. The smartphone will be available in dark grey, gold and rose gold color options.

Performance: While we haven t reviewed the smartphone yet, the Redmi 4A looks to be a decent performer, on the paper at least. The smartphone is powered by a Snapdragon 425 processor with 2GB of RAM, which in my opinion is good enough for top-tier of entry-level smartphones. The Snapdragon 425 SoC, even though a bit old, is no slouch, and remember just almost a year ago you had to settle with Snapdragon 200 series at the price point.

Brand value: Xiaomi has been in the Indian smartphone market for quite some time now. It is no longer the brand, which grapples with suspicion about being a Chinese brand or going through a minor existence in the country. If recent studies are to be trusted, Xiaomi is among the top league of smartphone brands in the country. Xiaomi had even become number two brand in Q4, 2016 with roughly 10.4 percent market share whereas in CY 2016 it was fifth-top smartphone brand with 6.6 percent market share, according to IDC.

I am not saying Xiaomi has same brand value/ trust/ perception like say Samsung, HTC or Motorola among consumers, but high sales figures suggest it is definitely getting there. This growing trust on the Xiaomi brand is highly likely to help push Redmi 4A sales. ALSO READ: Xiaomi Redmi 4A vs Moto E3 Power vs Samsung Galaxy J1 4G: Price, specifications and features compared

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  • Published Date: March 21, 2017 11:29 AM IST
  • Updated Date: March 23, 2017 10:10 AM IST


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