Last year, Xiaomi took the smartphone market by storm with the Redmi Note 3. The popularity has continued with the successor, Redmi Note 4 which was launched earlier this year. The Redmi Note 4 proved to be more successful than the Redmi Note 3, and that too in a shorter span of time. At the first sale, Xiaomi sold 250,000 Redmi Note 4 units in just 10 minutes setting a new record, and sold more than 1 million units within 45 days. A new star in its victory board comes from IDC s latest report which says that the Redmi Note 4 became the highest shipped smartphone in Q1, 2017. Also Read - OnePlus phones in future will continue to run OxygenOS despite merger with Oppo: ReportAlso Read - OnePlus - Oppo integration: What this partnership means for smartphone users?
Xiaomi s India head Manu Kumar Jain recently said that the company aims to sell around 7 million units of the Redmi Note 4 this year. Riding high on the sales of the Redmi Note 4, Xiaomi hopes to become the smartphone company with the highest number of sales in India with three-five years. Xiaomi s offline presence is also beginning with the launch of its first Mi Home in India on May 20. Xiaomi plans to open more Mi Home stores in India in the future which would add on to the growing sales of its devices, the Redmi Note 4 in particular.
With the Redmi Note 4, Xiaomi made sure to improve on points where the Redmi Note 3 was lacking. Although, some may argue that the Redmi Note 4 could have been better, there are some noticeable upgrades as compared to the Redmi Note 3. The design language is changed as the Redmi Note 4 features a 2.5D curved glass on top of its display. The speaker grille is relocated to the bottom and the tapered edges on the Redmi Note 4 give the illusion of a slimmer profile. The Redmi Note 3 s cameras were a big disappointment, and Xiaomi brought changes with a new 13-megapixel CMOS sensor that has 20 percent larger pixels and comes with PDAF support. Xiaomi also said that the 4,100mAh battery on the Redmi Note 4 has improved by 25 percent. ALSO READ: Xiaomi Redmi Note 4 Review
Overall, Xiaomi took second place with 14.2 percent market share in India. Samsung continued its lead with 28.1 percent market share, but its Galaxy J2 was beaten by the Redmi Note 4 for the most shipped smartphone in Q1 2017. Xiaomi made a 39.8 percent increase as compared to previous quarter, and the boost in sales was also added by the Redmi 4A which was launched in March for Rs 5,999. Vivo took third place, followed by Lenovo and OPPO with market share of 10.5 percent, 9.5 percent and 9.3 percent respectively. ALSO READ: Xiaomi narrows gap with Samsung as India s smartphone market grows at 12% in Q1 2017: Canalys
The IDC report also shared a noticeable trend on the rise of Chinese smartphone companies in India as they held 51.4 percent share of total smartphone shipments in India. Homegrown companies faced a drop of 13.5 percent in Q1 2017 from 40.5 percent in Q1 2016. The IDC report also highlighted how the shipments through online platforms grew by 7.7 percent in Q1 2017. Karthik J, Senior Market Analyst of IDC says, Online channel has relatively higher shipments of smartphones with superior features in comparison to the offline channel. ALSO READ: 53% of Indians bought smartphones online in 2016: Deloitte report