Xiaomi has launched the Redmi Y1 smartphone in India, priced at Rs 8,999 for the 32GB variant, and Rs 10,999 for the 64GB variant. The smartphone will be going on sale from November 8 on Amazon India and mi.com. It will also be available via offline channels. The key feature of the new smartphone is its 16-megapixel front camera, which comes with its own soft lamp flash. In essence it appeals to smartphone buyers that are looking for a more than capable front camera for selfies. The phone comes in two color options of gold and dark grey. Also Read - Another Xiaomi folding phone set to launch after October with Mi MIX Fold specsAlso Read - Best smartphones for photography under Rs 20,000 to gift for Father's Day
Apart from the 16-megapixel front camera, the Xiaomi Redmi Y1 also has a 13-megapixel rear camera with flash. The phone is powered by Qualcomm’s Snapdragon 435 SoC, and comes in two variants 32GB variant with 3GB RAM, and 64GB variant with 4GB RAM. The device comes with dual-SIM connectivity with 4G and VoLTE enabled, and a dedicated slot for storage expansion through a microSD card. The phone features a 5.5-inch HD screen and fingerprint sensor at the back, and has a 3,080mAh battery. On the software front, the device runs on Android Nougat wrapped under the latest MIUI 9.
The Xiaomi Redmi Y1 has nearly identical specifications to the Xiaomi Redmi Note 5A Prime, which was launched in China in September. After rumors that the phone would launch in the US, it seems that the device has been launched in India under a new identity, which is meant to target the device more squarely at the Indian market. It will also see Xiaomi take the fight to competing Chinese smartphone makers Vivo and Oppo, which have used a strong offline presence and focus on features to quickly capture market share.
Xiaomi recently increased its efforts to build up its presence in the offline space, and thanks to a growing network of offline retailers including its own Mi Home stores, shipped more than 10 million smartphones for the second consecutive month. The company also announced the roll-out of MIUI 9, the latest iteration of its custom user interface for its phones.