comscore Xiaomi reportedly dropping the Mi branding in favour of the company name
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Mi no more! Xiaomi reportedly dropping the branding in favour of just the company name

Xiaomi will reportedly ditch the Mi branding for its smartphones and other devices and will stick to just Xiaomi.

Xiaomi Mi 10i limited period deal

The flat discount on Xiaomi Mi 10i is available as a part of the Mi Flagship Days sale, which began on August 25 and will end today on August 27.


After 10 years of existence, Xiaomi’s Mi branding might finally be dead. The Chinese company is said to bid goodbye to the moniker in favour of just Xiaomi, as per a report by XDA Developers. Also Read - Poco F3 GT review: Good, but still not a true Poco F1 successor

This means that going forward, devices under the branding will just carry the company’s name. For instance, it will just be the Xiaomi 12 and not the Xiaomi Mi 12. Also Read - Realme Band 2 fitness band launched in India to take on Mi Band 6, price set at Rs 2,999

Mi says goodbye

It is suggested that Xiaomi started making the change official when it launched the Mix 4. Future smartphones will now see the change. This could mean that the upcoming Mi 11T might see the change too. However, existing Mi devices will remain unchanged and continue to carry Mi. Also Read - Redmi 9 Activ budget phone silently launched in India: First sale date, specs and other details

For those who don’t know, the company already sells a number of products sans the Mi branding in China. It seems like it now wants to expand this strategy to other global markets.

What remains unknown is that whether or not the same strategy will be applied to other products such as laptops, tablets, fitness bands and more that come under the branding.

While an official word on this is still due, we can now expect the company to include Xiaomi, Redmi, and Poco as its three brands.

To recall, Xiaomi launched its first Mi smartphone, the Mi 1 back in 2011. However, the first Mi product was actually MIUI‘s first version that was introduced a year earlier, which currently stands at the 12.5 version. Since then, the company has introduced a variety of products under Mi, including, high-end phones, mid-range phones, fitness bands, laptops, and more.

This purported change comes after Xiaomi becoming the world’s largest smartphone brand. As per a recent Counterpoint Research report, the company overtook Samsung in Europe to stand in the first spot. Another report by Canalys suggested that the company became the second-largest smartphone company by taking over Apple.

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  • Published Date: August 24, 2021 11:27 AM IST



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