The Redmi Note 3 has been among the standout performers for Xiaomi this year, and it is among the most recommended devices in its price range. In the first two months, Xiaomi’s Hugo Barra revealed that the company had managed to sell 600,000 units in India. Now Xiaomi has revealed that in just five months, it has managed to sell 1.75 million units of the smartphone. If these numbers were not impressive enough, IDC claims that the Redmi Note 3 has become the ‘highest-shipped smartphone ever online in India in any given quarter’.
As per IDC’s research report, Xiaomi shipped 880,000 units of the Redmi Note 3 in India during the second quarter of 2016. In other words, one out of every nine smartphones sold online during Q2 was a Xiaomi Redmi Note 3. This, the report states, is the highest number of smartphones shipped to be sold online in any given quarter. “It has been extremely encouraging to witness the overwhelming support for Redmi Note 3 in India, such that it has become the best-selling smartphone ever in the online market. We cannot thank our Mi Fans enough for such an incredible response and making this success possible for us,” Manu Kumar Jain, Xiaomi India Head said. “Our commitment towards Make in India has further acted as a catalyst in meeting the demand for our popular Redmi series. We are committed to sustaining the momentum and will continue to launch amazing products here in India,” he added.
It is little wonder that Xiaomi is creating records in shipments as it is consistently trying to keep up with the demands — especially for the gold 32GB variant. Even though since launch, the Redmi Note 3 has gone on open sale, there were times when platforms didn’t have stocks. Xiaomi launched the Redmi Note 3 back in March in two variants, priced at Rs 9,999 (16GB) and Rs 11,999 (32GB). Though initially only available via mi.com and Amazon India, the smartphone has since gone on sale via various other platforms like Flipkart and Paytm, as well as offline channels. In our Xiaomi Redmi Note 3 review, we found it to be among the best devices in its segment, and called it a ‘game changer’.
The Redmi Note 3 has been a game changer for Xiaomi in more ways than one. The Chinese company made its debut in India back in 2014 with an online-only business model, which was a huge success since it didn’t require spending massive amounts of money on marketing or ads. But with the Redmi Note 3, Xiaomi for the first time created a television ad in collaboration with Amazon India. To maximize the brand’s visibility, Xiaomi also bought premium ad space in national newspapers, as well as invested in sponsored posts on social media platforms like Facebook. These moves are a far cry from the company’s earlier model that relied on the word of mouth of its fans to sell its smartphones.
In recent times, Xiaomi has also moved way beyond its online-only model and started selling its devices via offline channels with partnerships with The Mobile Store and Redington. In fact, the company was recently quoted as saying that almost 10 percent of its sales come from the offline medium. The numbers shared by IDC though shows that despite moving beyond online, it is where Xiaomi’s bulk of business will remain. DON’T MISS: Xiaomi Redmi 3s Prime Review: The holy grail of smartphones