Chinese smartphone vendor, Xiaomi, is making an aggressive push in India and is now setting up a warehouse in Bommasandra, an industrial hub in Bangalore. The company would use the warehouse to support online retail sales through its own website, mi.com/in, the Economic Times reports. Till now Flipkart used to handle the import, warehousing and distribution for Xiaomi. However, recently Xiaomi started selling accessories on its own site. Earlier this week, Xiaomi finished its exclusive partnership with Flipkart and started selling its products on Amazon and Snapdeal as well. The company is also making an offline push with The Mobile Store and Airtel Stores. Also Read - Xiaomi releases PatchWall 3.0 for the Mi TV models in India: Here’s what is newAlso Read - Xiaomi Mi TV Horizon Edition details, and design leaks right before the launch
The publication suggests that Xiaomi is attempting to boost its offline presence as there’s only so much market that can be targeted in India with an online only retail model. Also Read - Xiaomi might soon launch new Mi TV models in India as smart TV market gets new entrants
Cyber Media Research estimates that Xiaomi s shipments plunged to six lakh units in January-March as compared to the nine lakh units it sold during the October to December 2014. Xiaomi s sales have slowed down as the competition is getting heated up thanks to Micromax s Yu brand and other Chinese phones like OnePlus One.
Having said that, Xiaomi also plans to launch other products in India including its smart TVs and a range of connected devices like its fitness band and air purifier. Given its ambitions, setting up its own warehouse and increasing its retail partners makes sense. India is Xiaomi’s largest market outside of China as it became the fifth largest smartphone vendor in the country in the last quarter of 2014, according to IDC.