Xiaomi has shipped 10 million smartphones in a month for the second time in a row. The announcement was made by Xiaomi CEO Lei Jun in a video post on Chinese social networking site Weibo. “[Good news] millet phone shipments this month, has more than 10 million units,” he wrote. The development was first spotted by GizmoChina. In the month of September too, the Chinese manufacturer had shipped 10 million phones riding on positive growth in India. Also Read - Samsung prepped to launch 3 new foldable smartphones in 2021: ReportAlso Read - Samsung Galaxy S20 FE Long-term Review
While Xiaomi is yet to reveal specifics, reports suggest that its expanding offline presence in home market China has played a huge role in the 10 million shipments. It has opened more than 200 Mi Home stores in China, thus allowing scores of fans to walk in and experience Xiaomi products first-hand. Buoyed by the results, Xiaomi has embarked upon a similar offline expansion plan in India too, where it intends to set up 100 Mi Stores in the next two years. The company has also upped its production of several top-selling models across all platforms, thus driving higher sales. ALSO READ: Xiaomi shipped 10 million smartphones in September: Manu Kumar Jain Also Read - Xiaomi India teases a QLED Mi TV launch: Is it the Mi TV 5 Pro?
Besides China, a blockbuster festive season in India bolstered October shipments for Xiaomi. Most recently the company announced that it had sold 4 million smartphones in its ‘Diwali with Mi’ sale. Besides being the leading smartphone brand on both Amazon India and Flipkart, Xiaomi managed to sell one-million-plus products on mi.com. Xiaomi India head Manu Jain also credited offline partners for the successful festive period. It sold 300 million smartphones every minute for 48 hours during this period. Unsurprisingly, Redmi Note 4 was the most-selling model for Xiaomi. ALSO READ: Xiaomi sold more than 300 smartphones every minute in the past 48 hours
With two more months to go in the year, Xiaomi is quite close to meeting its annual goal of 70 million shipments. In fact, it is well-poised to surpass the target. According to latest estimates by Counterpoint Research, Xiaomi holds a 22 percent share in India which recently surpassed the US to become the world’s second-largest smartphone market. Samsung, the market leader, owns 23 percent. Given Xiaomi’s unprecedented growth and an offline-online strategy that seems to be paying off well, it is most likely to topple Samsung and become the largest smartphone vendor in India by the end of 2017.