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Xiaomi to officially set foot in Sri Lanka on November 29

What Xiaomi plans to offer as debut products is yet to be known.

  • Published: November 22, 2018 1:39 PM IST

Xiaomi is now a well established brand in India after setting foot in the country back in 2014. In fact, recently dominated the market overtaking the likes of Samsung. It was back in 2014 when Xiaomi entered into a deal with Flipkart to debut in the world’s biggest smartphone market after China. Now, Xiaomi is set to make its debut in India’s neighboring island, Sri Lanka.

Sri Lanka is a growing market for smartphones, and untapped by the likes of Xiaomi. Competitors like Oppo and Huawei have already set foot in the country, while Samsung enjoys a healthy position in the small island nation. As per a study, Huawei is close to Samsung at number two in terms of market share in the country while Apple occupies third position.

Xiaomi India head, Manu Kumar Jain, tweeted about the foray, and declared the launch date as November 29 in the city of Colombo. However, Xiaomi’s product portfolio for the island country is yet to be known. In India, the company is rapidly looking to expand to more categories like smart home products, accessories, gaming laptops, and a lot more besides smartphones. The brand was in the news just recently for setting a world record for the most number of retail stores opened in a single day.

Watch: Xiaomi Redmi 6 Pro First Look

After developing a stronghold in Asia’s two biggest markets, Xiaomi has also set foot on European soil with UK being the latest target. Xiaomi has managed to take new markets by storm with its high value-for-money smartphones, and flash sales strategies. It will be interesting to see how Sri Lanka takes to the new entrant in the coming weeks.

In the meantime, Xiaomi today launched the Redmi Note 6 Pro in India. As the name suggests, this new device is the successor to the ultra-popular Redmi Note 5 Pro. Prices for the new smartphone start at Rs 13,999, and it will be going on sale starting tomorrow.

  • Published Date: November 22, 2018 1:39 PM IST