Xiaomi has announced that it will be opening its first Mi Home store in India on May 20. The first store is located at Phoenix Market City Whitefield in Bengaluru, close to the company’s head office in India. Xiaomi plans to open many more such stores all over the country in the coming months. Also Read - Xiaomi Mi Watch Revolve Active India launch date revealed: When's the launch?Also Read - OnePlus Nord CE vs Redmi Note 10 Pro Max: Does 4G still outdo 5G at a lesser price?
The Mi Home concept comes to India after its successful launch in China, where customers can buy Xiaomi’s smartphones directly from the store rather than the current approach of purchasing Xiaomi products online. The store will have the entire range of Xiaomi products available in India on display. In cases where the store does not have available stock of a particular product, customers will be given an F-code to complete the purchase online. Also Read - Xiaomi is hiding the front camera on its next Mi flagship smartphone
The store’s name comes from Xiaomi’s hope to make the store approachable and comfortable for customers, as you would feel in your home. You will be able to experience products and spend as much time in the store as you like without being disturbed by any staff. ALSO READ: Xiaomi Redmi 4A Review: The new king of affordable smartphones
While there are some clear similarities between Mi Home stores and Apple stores, a key difference is that Mi Home stores will be company-run. This eliminates the need for distribution and supply-chain vendors, making products more affordable for end-users. ALSO READ: Xiaomi Redmi Note 4 Review
Xiaomi is also expected to launch the Redmi 4 next week, along with the Mi router, which will be found in the new Mi Home store in Bengaluru. The Mi Home concept brings a renewed hope that Xiaomi will finally be able to provide its products to customers easily, after numerous complaints of lack of stocks and the reliance on the flash sale model.