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Xiaomi's 'Diwali with Mi' sale: Products worth over Rs 7,000 crore sold in one month

Xiaomi sold over 8.5 million devices in last one month from October 9 to November 8.

  • Published: November 12, 2018 5:28 PM IST

Image Credit: IANS


Xiaomi’s annual ‘Diwali with Mi’ sale has turned out to be a blockbuster event for the company in India. Its Global VP and Managing Director India, Manu Kumar Jain, on Monday tweeted that the company sold over 8.5 million units with over $1 Billion GMV (approximately Rs 7,200 Crore) in last one month.

According to Jain, Xiaomi sold over 6 million units of smartphones in that 8.5 million number. Its ecosystem products and accessories collectively crossed 2.1 million milestone, while the buzzing TV category saw over 400,000 units of sale during Diwali festive season between October 9 to November 8.

Jain’s also noted that Xiaomi remained number 1 across most of the categories on Amazon India and Flipkart’s various Diwali sales. Mainly categories like smartphones, TVs, wearables, powerbanks, home security, air purifier among others did great business for the company.

The 2018 edition of ‘Diwali with Mi’ brought a number of discount offers, cashback, coupons and more to consumers this festive season. Xiaomi occasionally hosted three-day sale events as part of Diwali sale including its popular Re 1 flash offer.

The highlight deals by Xiaomi included Rs 2,000 discount on Xiaomi Redmi Note 5 Pro, Redmi Y2, and Xiaomi Mi A2. The Mi LED Smart TV 4A 43-inch was offered at Rs 1,000 discount while Mi Power Bank 2i White 20,000mAh and Mi Power Bank 2i 10,000mAh were offered at Rs 100 discount on mi.com.

Similar to Xiaomi’s Diwali with Mi sale, the company also had partnered with Flipkart and Amazon for various festive offers during Big Billion days and Great Indian Festival. Both platforms have also generated good numbers for the company in this one month.

  • Published Date: November 12, 2018 5:28 PM IST