comscore Xiaomi’s latest crowdfunding product is a multi-purpose fitness equipment, priced around $188 | BGR India

Xiaomi’s latest crowdfunding product is a multi-purpose fitness equipment, priced around $188

The intelligent tool for fitness, 'Move it' is Xiaomi’s 69th home product.


Chinese company Xiaomi is now much more than just a smartphone maker. Xiaomi’s smartphones may already be well known in the industry, but the Chinese company is also known for its ecosystem of smart products. The company’s latest move comes as it hopes to expand its horizon in the fitness market streamlined to take the eyes off its core product line-up comprising smartphones and accessories like power banks. After announcing a smart Ukulele, and a ‘Scishare Coffee Maker’, the company has now launched a mini gym. Called, ‘Move it’, the product is nothing but a smart fitness equipment that is not a wearable or a fitness band.

It is a product built by Eggplant technology and has been in development since July 2015. The product is priced at 1299 Yuan (Rs 12,300 approximately) and is currently open for crowdfunding. While the fitness gear is expected to ship on April 25 in China, there is no word as to when the product will launch in India.

The Xiaomi ‘Move it’ come in a compact design which can later be segregated into different equipment. The products that you get with after spiting are, elastic rope, abdominal wheel, push-ups, skipping rope to name a few. But, what makes the product smart? Well, the multipurpose fitness equipment comes with seven different types of sensors which detect and record fitness data. The data can be monitored in real time via an app on your smartphones. ALSO READ: Xiaomi sells more than 1 million Redmi Note 4 units in 45 days




Currently, apart from smartphones, Xiaomi sells products like air purifiers, fitness bands, power banks and VR headsets in India. The company has been trying and expanding its IoT of platform in India as well. Xiaomi has recently launched the Xiaomi Mi VR Play headset in India for Rs 999. Xiaomi, by far, has invested in over 50 companies that design and manufacture products that go beyond its three core product categories — smartphones, smart TVs, and smart routers– that forms the ‘Mi Ecosystem’.

In the recent past, we have come across tons of products that include the smart electric rice cooker, smart suitcase, Ninebot, smart sun glasses, smart scales and drones, among others, in its portfolio. However, it is worth noting that out of tons of products that Xiaomi has launched so far, there are hardly any products available in the Indian market.

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  • Published Date: March 15, 2017 10:16 AM IST