In what can be considered as a pilot attempt, Xolo has announced that it will launch its latest smartphone on Twitter. Calling it the OMEGA event, the company is doing the unveiling, briefing and will also take question and answers from journalists on Twitter.
Xolo has sent media invites for the Twitter launch stating that the event will be flagged off by Xolo co-founder and director Vishal Sehgal and business head Sunil Raina. Twitter is known for launches of movie trailers and first looks of movies. Many political big-wigs and tech honchos even turn to Twitter to offer their opinion or reply to a certain controversy. However, this would be the first time any Indian smartphone vendor would do a live mobile launch on a social media site.
The event will be conducted on December 5 between 12.00PM to 1.00PM and only registered users will be allowed to participate in the event. We are not yet clear on which device will be unveiled on that day yet.
Xolo is using the hashtag #TouchOmega to keep the buzz going pre-event, therefore we speculate OMEGA to be the device name at the launch. Whether this attempt is a success or will it end-up populating people’s timelines and inevitably making us unfollow Xolo, only time will tell.