Indian smartphone vendor Xolo today announced its partnership with English Premier League club Liverpool FC. Xolo is now Liverpool FC s regional partner in India, Sri Lanka, Bangladesh and Nepal and this partnership will last till May 2016. Also Read - Xolo Era 5X smartphone with AI Studio mode launched for Rs 7,499
Under this deal, Xolo will offer exclusive Liverpool FC-based content and merchandise for its users. It will also give its users a chance to meet Liverpool s players and legends like Robbie Fowler among others. Last year, Nokia signed a similar partnership with FC Barcelona, wherein it would offer exclusive club-related content and merchandise to its users.
Xolo is the second Indian smartphone vendor this year to rope in a global brand/celebrity to enhance its image. Micromax roped in Hollywood star Hugh Jackman to promote its Canvas range of smartphones.