Xolo, the sub-brand of Lava, has launched a new smartphone in its Era series, called the Era 1X. The smartphone is priced at Rs 4,999, and it will be available only on Flipkart from September 15. The registrations for the sale have already begun and you can go to Xolo’s official website to do the needful. Xolo Era 1X will be available in two color combinations — black plus gunmetal and gold plus brown.
Xolo had announced just yesterday that it would be launching more 4G smartphones in the affordable price range of Rs 4,500 and Rs 10,000. With the launch of Reliance Jio, Xolo plans to cash in on all the hype, and the new Era 1X is the third smartphone in its Era series that supports 4G VoLTE. The other smartphones include the Era X and Era 4G. Going forward, the company plans to launch one 4G smartphone a month, and also plans to venture into the wearable space this fiscal.
Xolo Era 1X specifications
The Xola Era 1X features a 5-inch HD (1280×720 pixels) IPS display with 294ppi pixel density, and is powered by a 1.3GHz quad-core processor paired with 1GB of RAM. There is also 8GB onboard memory, which can be expanded up to 32GB using a microSD card. On the software front, the smartphone runs on Android Marshmallow 6.0.
The Era 1X is equipped with an 8-megapixel rear auto-focus camera with LED flash, and a 5-megapixel selfie camera with dual-LED flash. One of the smartphone’s talking points is what Xolo calls the smart camera feature. The camera comes with different modes like Slow Motion Video, Live Photos which lets you capture 15 frames of images at one go, Time-Lapse Video and Beauty Mode as well.
The smartphone also comes with a removable 2,500mAh battery that the company claims is good enough for up to 13 hours of talktime and up to 185 hours on standby mode. Connectivity options include dual-SIM card slots, 4G VoLTE support, Wi-Fi and Bluetooth.
Talking about competition, the Xolo Era 1X will face competition from the likes of the Reliance Digital LYF Wind 5, which is priced a tad higher at Rs 5,599. At this price you get a device with 5-inch HD display, MediaTek 1.0GHz quad-core processor, 1GB RAM, 8GB expandable storage, and 2,000mAh battery. There is also an 8-megapixel rear camera along with a 5-megapixel front-facing camera. ALSO READ: Reliance Jio launch marred with shortage of SIM cards, long queues outside stores, unresponsive customer care