Yahoo has announced the availability of ‘Yahoo Tiles’ in India which is a new mobile ad format to reach users through engaging, interactive content. Yahoo Tiles enables brands to tell visually compelling and immersive stories across mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree video and images, as well as dynamic and interactive features such as video, swipeable images, and social feeds. With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads. Also Read - Your Window PC can now run Android apps
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Yahoo Tiles is available for advertisers in India through Yahoo Gemini and BrightRoll. With time spent consuming media on mobile devices surpassing traditional TV, Yahoo is building advertising solutions that help marketers take advantage of this growth. Yahoo Tiles helps advertisers reach diverse audiences at scale, including more than 600 million mobile users on Yahoo and across our extended network. Brands can work with Yahoo’s ad creative tech team to build, support, and scale their mobile campaigns. The company says that early adopters of Yahoo Tiles in other markets are already seeing success. Also Read - WordPress owner Automattic buys Tumblr from Verizon
One QSR advertiser saw a 4x lift in user engagement when designing an experience for users to swipe through multiple flavors of their product. In another instance, a CPG brand built an immersive 360-degree dinner experience to draw in the consumer and saw a 5x lift in time-earned, or the average time a consumer spent viewing and interacting with the advertisement. Building on these early results, the team continues to work with advertisers to identify new ways for Yahoo Tiles to increase performance and tell rich brand stories.