comscore YouTube alters monetization policy, creators can monetize content only after 10k views
News

YouTube alters monetization policy, creators can monetize content only after 10k views

YouTube will now place ads on content that has 10k views, and that too after careful scrutinizing.

youtube-logo

YouTube has evolved from a video hosting platform to something even bigger. It s become a platform for people to connect, discover, share, promote one s content and most importantly earn. YouTubers being the more relatable term, has emerged as a profession now allowing people to become popular, use their content and earn an incredible amount of money. The highest-earning YouTuber PewDiePie has an annual income reaching $15 million. YouTube s latest policy under the YouTube Partner Program (YPP) will make it difficult for earning through its platform as it will only place ads on videos that have 10,000 views. Also Read - WhatsApp iOS to Android chat history migration now available on Pixel, Android 12 devices

Also Read - PUBG New State: India release date, minimum requirements, major features, more

Also Read - Now you will have to pay a processing fee for mobile recharges on PhonePe

YPP which was introduced in 2007 allows creators to monetize their content by working with YouTube on producing better content. This allowed just any YouTube account to start getting paid through ads placed on their videos. However, the new rule will now make it strict for any creator to join the YouTube Partner Program. YouTube explains its blog post that although creators are seeing a lot of growth in their content which is helping them earn, the company has also been seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it .

YouTube however assures that aspiring creators will have minimal impact on their content through this new policy. It also clarifies that any YouTube channel having views below 10k and has earned revenue will not be affected at all. It doesn t end here though, as YouTube will be adding a review process as well to determine whether ads should be placed on videos or not. Even after a video gathers 10k views, folks at YouTube will review that particular channel s activity against their various policies and hence decide if it can enter YPP. This, as YouTube says is to ensure that revenue only flows to creators who are playing by the rules . ALSO READ: YouTube users are watching billion hours of videos everyday: Google

YouTube s latest policy on ads and monetizing content comes after the recent case of many companies pulling their content from its platform. This began with firms in the UK like RBS, Lloyds, HSBC and Marks and Spencer pulling their ads from YouTube as they appeared next to content related to extremism and terrorism. Google did apologize for this and has been asked by the UK government to come up with a plan for resolving this matter. Google, in its statement, said that the tech giant is raising the bar for our ads policies, simplifying advertiser controls and adding safer defaults . YouTube s development sees as a first action taken after this incident and it remains to be seen if a change would occur. ALSO READ: Google apologizes for ads appearing beside extremist content on YouTube

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: April 7, 2017 1:25 PM IST



new arrivals in india

Realme GT Neo 2
Realme GT Neo 2

31,999

Vivo X70 Pro Plus
Vivo X70 Pro Plus

84,990

Vivo X70 Pro
Vivo X70 Pro

51,990

Poco C31
Poco C31

10,999

Nokia C30
Nokia C30

12,499

Samsung Galaxy F42 5G
Samsung Galaxy F42 5G

17,999

Xiaomi 11 Lite NE 5G
Xiaomi 11 Lite NE 5G

31,999

Samsung Galaxy M52
Samsung Galaxy M52

29,999

Oppo F19S
Oppo F19S

19,990

IQOO Z5
IQOO Z5

29,990

Realme Narzo 50A
Realme Narzo 50A

11,499

Realme Narzo 50i
Realme Narzo 50i

7,499

Oppo A16
Oppo A16

16,990

Infinix Hot 11S
Infinix Hot 11S

13,999

Infinix Hot 11
Infinix Hot 11

11,999

Realme C25Y
Realme C25Y

11,999

Nokia C01 Plus
Nokia C01 Plus

6,999

Nokia G10
Nokia G10

13,999

Apple IPhone 13 Pro Max
Apple IPhone 13 Pro Max

1,29,900

Apple IPhone 13 Pro
Apple IPhone 13 Pro

1,19,900

Apple IPhone 13 Mini
Apple IPhone 13 Mini

69,900

Apple IPhone 13
Apple IPhone 13

79,900

Realme 8i
Realme 8i

13,999

Realme 8s 5G
Realme 8s 5G

17,999

Xiaomi Redmi 10 Prime
Xiaomi Redmi 10 Prime

12,499

Samsung Galaxy A52s 5G
Samsung Galaxy A52s 5G

35,999

Samsung Galaxy M32 5G
Samsung Galaxy M32 5G

20,999

Vivo Y33s
Vivo Y33s

17,990

Realme C21Y
Realme C21Y

8,999

Vivo Y21
Vivo Y21

15,490

Realme GT Master Edition
Realme GT Master Edition

25,999

Realme GT 5G
Realme GT 5G

37,999

Itel A48
Itel A48

6,399

Motorola Edge 20
Motorola Edge 20

29,999

Motorola Edge 20 Fusion
Motorola Edge 20 Fusion

21,499

Samsung Galaxy Z Flip 3
Samsung Galaxy Z Flip 3

84,999

Samsung Galaxy Z Fold 3
Samsung Galaxy Z Fold 3

1,49,999

Samsung Galaxy A12 (Exynos)
Samsung Galaxy A12 (Exynos)

13,999

Nokia C20 Plus
Nokia C20 Plus

8,999

Vivo Y53s
Vivo Y53s

19,490

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Best Sellers