Amidst growing rivalry between Google and Amazon with their businesses continuing to overlap, Google has blocked YouTube on Amazon Fire TV. This move comes right after Amazon refused to sell some Google products that compete with the retailer’s gadgets. Amazon Fire TV devices have reportedly been encouraging users to access YouTube via one of the gadget’s web browsers instead. Also Read - UEFA Euro 2020: Colourful Google Doodle kicks off European Football ChampionshipAlso Read - Android 12 beta 2 rolling out: New privacy features, tweaked design and more
“YouTube and millions of other websites are accessible by using a web browser like Firefox or Silk on Fire TV,” Amazon was quoted as saying by DailyMail. Also Read - Sundar Pichai: 5 interesting facts about Google CEO you never heard before
Last month, Google warned Amazon that it would pull the YouTube app from Fire TV devices on January 1, if the two firms could not come to an agreement on the access of Google’s apps on Fire TV devices.
Google expressed unhappiness regarding its Chromecast streaming device and Google Home being banned from the Amazon marketplace. While the Chromecast competes with Amazon s Fire TV, Google Home is a direct rival of Amazon’s Echo speakers.
By removing access to the YouTube app, Google is hoping to put pressure on Amazon to sell its products.
Google has said, We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV. We hope we can reach an agreement to resolve these issues soon.
To which, Amazon responded saying, ‘Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube’s existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible.’
Moreover, Google is also rumored to be working on its own Echo Show competitor offering better integration with YouTube.