Google is reportedly considering a subscription service that would allow YouTube users to skip adverts that appear at the beginning of most of the videos on the site. Also Read - YouTube livestream, Live translation support likely to be added to Google Meet for online classes
According to CNN, the move would drastically change the revenue model for the video giant, as majority of YouTube services are free and advertisements are its major source of income. Also Read - iPhone users now get Picture-in-Picture mode for YouTube videos worldwide
Speaking at a conference sponsored by the website ReCode, YouTube CEO Susan Wojcicki said that while YouTube is currently ad-supported, there”s going to be a point where people wouldn’t want to see the ads. Also Read - 5 Best apps to download movies for free on Android device to watch Offline
Referring to a subscription arrangement as “an interesting model”, she said that YouTube was contemplating ways to give its users options.