It appears that Google suddenly woken up and is up for a fierce battle in the Indian content space. First it launched, Google Play Books, then it came alive with the launch of the Nexus 7 tablet on the Play Store, then it made Play Movies and YouTube rentals live in India and now YouTube has integrated music videos with FlipKart and iTunes and added an option to purchase those tracks. Apparently, the iTunes integration has been up for sometime, but currently, its only active with the EMI catalogue. This was first reported by Medianama earlier today. Also Read - Time spent on apps increased to over 4 hours daily worldwide, India sees biggest surge
The report postulates if this were a precursor to a bigger content play and this might get integrated with Apple’s rumored iRadio service or FlipKart’s Flyte streaming service. Google for its part also has a streaming service called Google Music, but that’s not yet active in India. Also Read - YouTube could hide Dislike numbers from videos to help content creators
One thing is for sure, this way users will be able to scratch their musical itch faster and in a more legal way. People often only purchase music after listening to it and if there is a buy button right next to a YouTube video one likes, purchasing the song surely becomes a lot more easy.