As expected, YouTube has launched a pilot program for some of its partners to offer paid channels on its online video channel platform. The subscription fee for these channels starts from approximately Rs 54 ($0.99) per month. Also Read - YouTube mobile app for Android, iOS gets video resolution controls
YouTube has started the service with a 14-day free trial for each channel and is offering many discounted yearly plans on subscriptions. On the content provider s side, they are launching their channels with interesting content packages as well as other content-based offers to attract the subscribers. The first list of these partners has 53 channels including BigStar movies, UFC select, National Geographic Kids and more. Though YouTube has started it as a pilot service and is checking on the response, it has mentioned to soon give liberty to these channel providers to offer paid channels as a self-service.
YouTube says that this move will help the content providers generate revenues and provide them a more flexible platform to monetize as well as distribute content rather than just relying on ads.
Subscriptions are currently restricted to computers for now, but YouTube will soon start offering subscription from other devices as well. For now, once subscribed to a channel through computer users will be able to watch it on any device.