YouTube has just announced that it is bringing a new feature ‘Autoplay on Home’ to its Android and iOS apps. To delve into details about this new feature, the company is set to introduce auto-playing videos on the home screen of its app on both iOS and Android platforms. It is worth noting that this feature is nothing new and it was already available on the YouTube Premium service. The recent change just means that this feature will now be available for everyone. As part the feature, videos will start playing automatically when users open their Android and iOS YouTube apps.
According to the announcement, the company will also offer an option for users to disable this new features if users don’t want the videos to autoplay. The company will also allow users to control the playback depending on the network that the user is currently connected to, to ensure that YouTube does not result in increased data bills. One thing to note here is that here the autoplay does not mean that the video will start playing back with audio. Instead, the video will start without audio helping users preview the content of the video before actually opening the video.
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The company claims that this feature results in “longer engagement with videos”. As part of the announcement, the company added that it will make captions in the video more prominent with “Autoplay on Home”. This feature is also likely to increase the video views.
According to The Verge, Google has also worked to reduce the data consumed by these auto-playing videos while offering video creators three options, automatic, crowdsourced or creator-uploaded when it comes to the captions of the videos. To ensure that this feature does not affect the thumbnail preview of the view, the company stated that the videos “will only start playing after pausing briefly to show off the thumbnail”.